Are you looking to add more diversity for your website content to better arouse the interests of common visitors? In addition to the traditional textual posts and images, videos are surely engaging. As researched, 89% of the first-time readers will stay on your webpage if they find a video on it.
At present, among various video platforms, YouTube is the largest one that shares millions of TV shows, movies and videos with a high level of user engagement. In this case, more and more WordPress users choose to showcase some YouTube videos on their websites to achieve different purchases.
In the following, we have come out the top 8 YouTube tips and tricks to help you better leverage this platform for the optimization of WordPress sites.
Tip 1 – Use the Eye-Catching Thumbnail for Videos
Just like the post thumbnail, the video thumbnail is the special image that gives people a quick snapshot of your video content. As readers rely on it largely to decide whether to click the play button or not, you need to try your best to make it as eye-catching and attractive as possible.
By default, YouTube gives you three thumbnail options after you uploading your videos, so you can choose one that satisfies you the most. However, if none of them are great, you can go for the Custom Thumbnail section to upload your custom image that can make you stand out from the crowd.
Only in this way, you can get the best results after sharing the videos on your website.
Tip 2 – Add Videos into Blog Posts
It is possible that you want to showcase some contents that are in the video format. This means you will upload the videos into your pages or blog posts to better explain what you are talking about. If you are in this situation, you’d better notice the following two aspects.
Insert Videos via URL instead of the Direct Uploads
When inserting the media files into your blog posts, you have two options – upload files directly and insert from URL. Here, it is recommended to choose the second option for it helps you save a lot of disk storages and boosts the loading speed of your shared videos greatly.
- If you want to share the videos from YouTube directly, you need to click the Add Media button in the post editing page, click the Insert From URL option, copy and paste the video URL, enter some words to explain the video briefly, and click the Insert Into Post button.
- If you want to share a self-made video, you need to upload it to YouTube firstly, and then, repeat the above-mentioned steps.
Match Post Featured Images with Video Thumbnails
The featured image is a critical component used to represent the main content of a blog post. If you want to publish a video post, you’d better make the featured images and video thumbnails totally identical.
If the main contents of your site are the video posts, matching these two images manually can be time-consuming. Here, we sincerely recommend you to try the Video Thumbnail plugin, which automatically searches for the thumbnails of your videos from YouTube server, downloads them to your site and sets them as the featured images of your video posts.
Tip 3 – Showcase the Video Channel of YouTube on Sidebar
If you have multiple high-quality YouTube videos to be showcased on your website, displaying the video channel in your sidebar brings more attractions than publishing the video posts. Generally, it just looks like the below screenshot.
For this, you can consider the YouTube Channel Gallery plugin. After installing it, you simply need to go to the Widgets section in your admin panel and drag the newly-added widget into your preferred sidebar location. Then, you should enter your YouTube API key and ID correctly, as well as setting up some configurations for the proper display.
Tip 4 – Make the Displayed YouTube Videos 100% Responsive
It is a common sense that you need to make your website 100% responsive, adapting to different devices automatically. However, the truth is that your displayed videos are not responsive by default. The video containers might stretch and look weird with the changes of screen sizes.
To make your videos responsive, you can consider installing Fitvids, which is a light-weight and jQuery plugin, allowing you to easily achieve this goal without many configurations.
Tip 5 – Add the Overlay Sharing Button on Your Videos
Sharing your displayed videos can be regarded as the call-to-action you want your readers to make. Especially, if the video is original that is recorded by you to better promote your website or to market some items on your site, you’d better try your best to offer great convenience for people to carry out the sharing.
Here, one of the best methods is to create the social sharing buttons that overlay on your videos. You can check the example in the following.
If you are not the WordPress developer, we highly recommend you to use the YouTube Share Overlay Buttons plugin, with which you can add the share button as an overlay on your videos. These buttons appear automatically when readers hovering the mouse on the YouTube videos. No configurations are required for this plugin.
Tip 6 – Disable Related YouTube Videos
If you always watch videos on YouTube, you must find that YouTube will showcase the recommendation of some related videos when the current video is done for playing. This is great for readers, as they can get more relevant information. For website owners, however, this feature may result in a bad result. After all, these recommendations might be shared by your competitors. Or, these videos might hold a contrary opinion against yours.
In this case, you’d better turn off the feature for showcasing the related YouTube videos thoroughly. To achieve this, you have two options.
Turn Off One by One
If you only have a few videos displayed on your site, you just need to add a special tag in your video URL. This means “?rel=0” should be at the end of the video URL.
Turn Off using a Plugin
If you want to do this in a massive manner, you can use the Hide YouTube Related Videos plugin. After installing it, you do not need to modify any settings, but can prevent YouTube from showing the related videos automatically.
Tip 7 – Connect Your YouTube Account with Your WordPress Site
It is possible that you upload the videos on YouTube regularly and want to showcase them on your WordPress site timely to better diverse the website contents. In this case, it is highly recommended to use the IFTTT to connect your YouTube Account with the website tightly.
With the recipe of “YouTube to WordPress”, each time you upload a video on this public platform, your WordPress site simply generates a video post automatically and gets it published at once.
Tip 8 – Pay Attention to the Width and Height of Your Uploaded Videos
Last but not the least, you need to make sure that your uploaded videos are coming with the proper width and height, without affecting the overall design of your webpages negatively. A video that is of small size can hardly arouse people to make a click. In the contrary, if you make your video showcased with a large size for better attraction, your readers may ignore some other contents on the same page with the equal importance.