It’s easy to improve your website rank in Google in 30 minutes by following this WordPress SEO guideline. In below article, we introduce effective methods from having the website indexed by search engines, optimizing the content for search engines to building valuable links. Your website can get much higher positions in the search results that it would get more clicks and traffics, more business indeed.
SEO, Search Engine Optimization, it’s an important part of promoting the website online have a good ranking in the search results. So how to build a SEO friendly WordPress site? It’s simple to make it by submit the website to search engines, select suitable keywords, optimize meta tags, build valuable links, etc. Learn about the detailed methods in below part.
Optimize the Title
Title is the first thing tells persons what to expect from the rest of the content on the page. And search engines put higher weight on the early words if your keywords are near the start of a post your post is more likely to rank well. So optimize the post title is one of the most important factors for ranking in the search results.
However, by default, a WordPress post title is like the following:
Blog Title > Archive > Keyword Rich Title of Your Post
It is exactly violation of the SEO rules and hurts the website ranking. So, how to change it? For WordPress website is not static, it’s difficult to automatically generate the title in the way we want. However, there are plenty of plugins like All in One SEO, Yoast’s SEO, which allow users to customize the title.
First, you need to install and activate the plugins with following settings we recommend:
- Home Title: Viral Marketing : Best WordPress Hosting Review(This is the phrase I’m trying to get my site to rank for and a brand name)
- Post Title: %post_title%
- Page Title: %page_title% | %blog_title%
In addition, many people like to add the website name in the post title to promote the website. However, the more keywords you add, the more diluted the strength of each keyword will be in the title. So it is imperative for SEO friendly to getting relevant keywords into the title instead of putting your site name into it.
Optimize the Post Description
Description is what the search engines see when your result pops on. It is used by search engines to show in the snippet which is the text shown beneath the URL. The description is valued only when it contains the keyword that the searcher was searching for.
Many users often take shortcuts by creating automated descriptions as the first sentences of the post. It doesn’t works mostly because the description cannot describe the content accurately by using the suitable keyword. So it’s better to customize the description for all posts and pages.
You will need to download All in One SEO plugin if you don’t have a SEO plugin already. You can see the following box when writing a new post, and you can write a unique description for every post.
Optimize the Permalinks
Permalinks is simply the URLs for your posts. By default, WordPress URL structure looks like the https://whatswp.com/?p=13 It’s a bit more robotic because it’s not user friendly yet SEO friendly.
However, if you look at the URL for this post, you will find that its’ URL is https://whatswp.com/wordpress-seo-guideline/. Why do we use this new URL format and what’s better? First, it immediately tells visitors what the post is about and whether should it be linked to before clicking on it.
For example, when visitors see this https://whatswp.com/wordpress-seo-guideline/, they know that this post is about WordPress SEO, if they want to learn about SEO tips they would click into this post, or they will ignore it. This will drive more people who are actually interested in the post. Secondly, the words in the URL will also be highlighted in search engine results if the post is relevant to the search query.
You may want to change or customize your permalinks. Actually, it’s simple to make it. Go to Settings > Permalinks, selected Custom Structure, and we recommend using the format as /%postname%/.
Some people may also want to have a category in the URL, but I think it’s better to keep it as short as possible. After all, visitors are annoyed at the numerous words.
Focus on Keyword
Keyword, or Keyphrase, is a word or phrase which reflects the post theme. In general, a post can get a good result when visitors search a phrase relevant to its keywords on the Internet, and a great site tends to have most search traffic come from keywords.
Once you select a proper keyword for the post, you should consider the keyword density. If the keyword density is too small, the search engine cannot identify which words are the keywords, however, if the keyword density is too large, the search engines will consider the past is spam. It’s relatively modest for 4% keywords. To make it clear for both search engine and visitors, you can include it in the following locations:
- The title tag for your homepage
- The heading of your site
- Your logo
- As anchor text in links from other websites
These are the most important aspects you should take into consideration when you optimize the posts or pages. There are still many more methods help to optimize the website friendly to search engines, such as semantic web markups, interlinking within the site, optimizing the external links, optimizing images, etc.
However, before doing these optimizations, you should be aware of the post content is the most important to the website rank. A high quality content which is theme related, grammatically correct, fluent and graceful statement is the most friendly to both search engines and visitors.