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WooCommerce Review - Is It A Good WordPress eCommerce Plugin?

WooCommerce Review – Is It A Good WordPress eCommerce Plugin?

WooCommerceWooCommerce is a powerful and extensible eCommerce plugin that transforms WordPress websites into a thoroughbred shopping store. With enterprise level functionality and performance, this plugin is reputable, trusted by millions of customers.

However, there are still many customers confused for the detailed functions and features. This WooCommerce review is just designed to help readers have a comprehensive understanding about WooCommerce WordPress eCommerce plugin and easily make a decision whether they should start an online store with it.

Developed and maintained by WooThemes, WooCommerce plugin is highly rated for 4.2 out of 5 stars, which is a nice reputation in the industry.

WooCommerce Review Rating
Overall Reputation 4.5 of 5 stars
eCommerce Features 5 of 5 stars
Ease of Use 4 out of 5 stars
Customization 4 out of 5 stars
Flexibility 4 out of 5 stars
User-Friendliness 4 out of 5 stars

In the below part, we introduce the features, installation, settings, statistics, products & coupons, security, SEO, and extensions in details.

Pricing and Payment

Although WooCommerce comes with a powerful pack of features, it is an open-source platform that can be installed in a WordPress site for free. In other words, a WordPress user doesn’t need to spend even a penny to use this ecommerce application.

However, as it performs best with a WooTheme, users choose to pay a couple of dollars to get an effective template installed on their websites. Apart from it, some users prefer the installation of additional premium tools and extensions to enhance their website’s performance or appearance. Therefore, although WooCommerce doesn’t involve any initial cost, purchase of templates and add-ons constitute the operational cost.

When it comes to the payment processing options, WooCommerce offers a wide range of payment processors. With PayPal being the standard option, the tool lists some major players in its list such as Amazon Payments, WePay and Authorize.net. Overall, it presents more than 100 payment processors through extensions, allowing customers to make payments conveniently.

Ease of Use

As a WordPress e-cmmerce toolkit that is designed to help people sell anything they like, WooCommerce is completely free to download and use. Its installation is just as easy as any other WordPress plugins. Customers can download the plugin from WordPress.org community, or just search for it in the WordPress Dashboard.

After simply setting up and activating the plugin, there are menu entries that allow users to manage the products and configure the settings, such as catalog, pages, inventory, tax, shipping, payment gateways, emails, etc. It also allows users view the orders, reports, coupons through WordPress dashboard. With the intuitive interface and easy operation, this plugin helps customers manage their online stores as easy as handle WordPress sites.

Awesome Features

WooCommerceAfter activated the plugin, you can see full of the standard features that you’d expect within an eCommerce plugin. For example, WooCommerce comes the following awesome features :

  • Admin widgets that enable users to keep an eye on all aspects of the online store from the main WordPress admin panel.
  • Several kinds of reporting on sales, coupons, customers, and stock, which help shop owners easily to view the overall sales and analyze it for better sales.
  • Shipping and tax settings.
  • Easy customers and orders management through WordPress dashboard.
  • Products and inventory.
  • Categories, tags, shipping classes and attributes are all can be used to group of similar type.
  • Several popular payment gateways and shipping methods, including PayPal Standard, BACS, Cash on Delivery, flat rate shipping and free shipping.

In addition, WooCommerce also comes with a wide series of extensions, such as dynamic pricing, gravity forms add-ons, per product shipping, table rate shipping, NAB transact payment gateway, and so on.

With all of the helpful features, whether you are operating a superstore selling thousands of products, or just a sole trader selling hand make arts and crafts, Woocommerce WordPress eCommernce plugin gives you full of the ability to manage your business.

User Friendly Settings

settingsWooCommerce plugin is along with user-friendly settings, which allow users to easy customize the plugin for specific usage. Click the WooCommerce Menu -> Settings, you are able to configure the General, Catelog, Pages, Inventory, Tax, Shipping, Payment Gateways, Emails, Integration. We carefully introduce them in the following.

General Settings

In the general settings, you are able to configure your base location for your business, and the tax rate is based on this place. You can choose the currency that controls what currency price is listed in your shop. By customize the allowed countries, you can set the countries that you are willing to ship to. Besides, you can also customize the cart, checkout, and accounts.

wooCommerce general settings


There are four catalog options, default product sorting, shop page display, default category display, add to cart. Besides, you are available to select the product fields, weight unit, dimensions unit, product ratings, pricing options, and image options.

WooCommerce catalog settings


Under the Pages, you can completely transform the WordPress site into a powerful online store, set up core WooCommerce page and other pages here.

WooCommerce page settings


Under the tax tab, you can choose the tax rates as standard, reduced rate or even zero rate. Then, you can enable taxes, prices entered with Tax, calculate tax method, shipping tax class, and so on.

tax settings


In general, WooCommerce provides 5 shipping methods, including FlatRate, Free Shipping, International Delivery, Local Delivery, and Local Pickup. By configure your own shipping method, you can clearly tell customers what kind of shipping support they can get.

shipping settings


Overall, we personally think WooCommerce is a robust and powerful eCommerce plugin for WordPress based websites. It offers a series of helpful features, comes with easy to use functionality and simple interface to simplify the store management.

However, to build up a powerful eCommerce store, it’s better to choose a professional eCommerce Hosting at InMotion Hosting. Starting at $3.49/mo and 56% off the original price, InMotion Hosting earns nearly 98.8% customer satisfaction rate in the field.


Joyce is a professional writer & SEOer who loves trying new things and sharing the experience through blogging. She loves clean design, playing with different WordPress themes, SEO, etc. Very often, you could find her in various WordPress event as invited speakers.