You may have seen the term SEO for many times on the Internet, but do you really know what it is, and how it can benefit your business? In this article, we’d like to tell you the answers in detail, so just read this post carefully to get the most precise understanding about this term.
What is SEO
SEO, the acronym of search engine optimization, is the process of affecting the visibility and ranking of your site or webpages in search spider’s organic result listing. It optimizes your content or the whole website based on search engines’ algorithms to boost your natural search ranking, thus attract more site visitors and get more traffic.
The optimizing process involves website structure, webpage design, content uniqueness, Meta description, and the relevancy between your keywords and searching queries, all aiming to make your site more friendly to the indexing activities of search engines.
How Can SEO Benefit Your Business
In fact, SEO can be seen as an effective Internet marketing strategy, with which you can promote your products and build your brand online easily. Check the details in the following.
- Attract More Potential Customers
SEO helps your site rank highly by search engines, thus increase the visibility of your products and services to the largest extent. As investigated in the real world, 87% of the Internet users are using search engines to find the information they need, among which 70% of them only browse the webpages listed on the first searching result page. That means if people search for a specific product and find your site in the searching page with a high ranking, then your chances to be visited by these potential customers will boost significantly.
- Promote Your Commodities Unceasingly
Unlike some traditional promotion activities like advertisement, discount, and celebrity endorsements that are all temporary, SEO is a powerful online marketing method that never sleeps, and works 24 hours a day, 7 days a week, and 365 days a year.
Generally, a SEO friendly website can get a long term positioning in the search ranking, meaning that your site can be put at the most obvious place for a long period of time, been noticed and visited by countless people uninterruptedly.
- Build Your Brand Online Easily
Suppose you are selling fishing tackle on the Internet, and your online store is properly optimized with a long-term high ranking in SERP (search engine results page), then every time people search for this commodity, they will see your site in the first time, thus imperceptibly build a mental link between your store and fishing tackle.
- Boost Sales and Revenue
SEO can uninterruptedly promote your site day and night, help your webpages rank highly in searching result, thus brings a lot of new visits each day. Undoubtedly, with a tremendous number of new visitors and fixed daily traffic, you can sell more products and services easily, which result in more profits and revenue.
- Increase Customer Satisfaction
Generally, a SEO friendly website contains meaningful content, effective keywords, and a moderate number of images and flashes, with no irritating dynamic webpages, junk information, and illegal links. Therefore, visitors can have a good reading experience with a positive impression of your business site.
- Save Budget
As compared with advertisement, PPC campaigns, and temporary discounts which may cost you a large sum of money, SEO is an effective marketing method that is totally free of charge. Therefore, for budget-conscious business owners, this is the best choice for promotion.