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What is Backlink? How to Get Backlinks for WordPress?

What is Backlink? How to Get Backlinks for WordPress?

Backlink, also known as an incoming link, is a link setting on the web page but pointing to another page. For example, if you write a post about whatswp on your own site, you can add a direct link on a related word which is pointed to whatswp.com. In that way, whatswp.com gets a backlink from your site.

Getting more backlinks means your website gaining more popularity. This is a good method to increase the traffic of a website and make it well-known. For search engines, the number of backlinks becomes one of the most important factors for determining the ranking of a website.

backlink seo

In addition to Google tools, nofollow link, and SEO plugins, backlinks are also used by webmasters who wish to make the websites more SEO-friendly. If a post or site is pointed by multiple backlinks, it is more likely to be searched by visitors. Thus, knowing how to make use of it has become a must-have skill for all the webmasters.

How to Add Backlink to WordPress?

When running several websites simultaneously, you can make full use of backlinks to interconnect each site. This is a great method to increase the traffic on all the websites. However, for some readers wish to acquire more backlinks from others’ sites and feel confused to do it properly. In the following, we list some useful tips for you.

Exchange Backlinks with Other Sites

You can contact the webmasters who run the similar websites with yours and ask for a backlink on their sites. Meanwhile, you should add a link on your post, which is pointed to the websites where you have got a backlink. This is a win-win method good for both you and the cooperative websites.

Make Full Use of the Social Media

Make full use some popular social media like Google+, Twitter, Facebook, etc. Add a link to the profile and make it point to your website. You need to keep updating the content posted on your social media and add links to a proper place pointing to your web page. That’s a good way to arouse the followers’ interests to visit your site.

Write Guest Posts

write guest postAs many websites or blogs tend to post the articles and blogs written by other editors and bloggers, it is a good chance for you to write a guest post and get permission to add links to the post. It is a common used method for many webmasters who wish to get more backlinks to their sites. Note that you’d better choose the website which gets high ranking on the search engine and acquire more traffic than most other competitors.

Be Active on Popular Forums

Forum is a discussion board on the Internet, used to allow people to publish posts and share their comments with others. You need to be active on some popular forums and always make a comment to the post. For the hot post is commented by a lot of people, you can write an eye-catching comment to this post and add a link to it properly. If visitors are interested in your comment, they may access to your website through the link to get more information.

Make Your Web Content Qualified and Shareable

Frankly, almost all the visitors prefer to read the web content which is readable and qualified, such as an in-depth review to a product, a comprehensive tutorial, a valuable video, and so on. People are more likely to share those posts which provide them with qualified information to their own sites and offer the address where the posts come from. It is a great way to help you increase the website awareness.


Lucy has been a very experienced SEOer, technical writer, web developer, c# developer since 2002. Now she owns a startup in San Francisco, CA, focusing on running a couple of blogs to share knowledge and experience with global readers and deliver exceptional results to global sponsors by leveraging the power of Internet.


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