At present, everyone knows the importance of email marketing. With this strategy, you can easily communicate with your audiences, inform them of your new updates, pre-announce the new activities and call their attention to your website. We have already told you how to build email list effectively. After collecting the sufficient valuable email addresses from your current or potential audiences, you should make sure that all the important newsletters are delivered properly. Bearing this in mind, this time, we’d like to introduce how to use MailPoet in WordPress to send newsletters without any worry.
Send Newsletters via MailPoet
In fact, sending newsletters directly from the WordPress site can be a debatable thing due to the following two reasons.
- Google and Yahoo email service may tag your newsletters as the spam when their filtering system finds the missing SPF record.
- You may over-consume the server resources if you send a large number of newsletters over the given period.
Due to this situation, we highly recommend you to use the exclusive email marketing tool. And this time, we suggest MailPoet. With it, you can generate the newsletters, capture the subscribers, create auto-responders and drop your social icons easily. The core idea of its development is ease of use. Especially, unlike Aweber and MailChimp, this option works inside your WordPress site.
It is true that MailPoet cannot ensure the 100% inbox delivery. However, it makes sure that all your newsletters and information can be sent to where they are meant to be.
Finish the Basic Settings
After clicking the MailPoet > Settings button, you firstly should finish the most basic plugin settings.
- Enter the address of your company. The address will showcase in the footer section of your newsletter. This choice is optional, but can avoid the spam filters.
- Enter the email that can receive the notification when people subscribe or unsubscribe.
- Choose the From name and From email for the notification emails.
- Allow people to subscribe after leaving the comments on a post or after finishing the registration form.
- Include a link at the top of the newsletters.
- Choose the unsubscribe page and decide the text of the Unsubscribe link.
Create the Subscription Form
This plugin allows you to build up the email list via the subscription form. For this, you should click the Forms > Create a New Form button.
Note that the form is of the simple appearance. You can add different fields as you like, including the Divider, First Name, Last Name, List Selection and the random text or HTML.
If you have multiple email lists, you can add subscribers to some special lists from this form. In addition, you can enter the text that appears after the submission.
As for the display of this form, you can use the HTML, PHP and IFRAME that appear under the Save button. In addition, you can showcase it on your sidebar. Note that the widget is generated automatically after saving the form.
Choose the Sending Method
Here, you have two options – send via your own WordPress site or send with a third party service provider.
The first option is suitable for sending to a small list, especially if your web host sets the daily delivery limit. And the delivery methods include the PHP Mail and the SendMail.
The second option is good for any scale of the email list. Note that this plugin works with the SMPT email service provider. In this case, you should enter the SMPT hostname and any other information.
Lastly, you should enter the sending number and frequency. This plugin recommends you to send 70 emails for each hour.
Set Up Some Advanced Options
If you need, you can also set up some advanced options. For instance, you can determine who can create the newsletters and manage the subscribers. Also, you can change the default reply-to email and name, enter the bounce email address and add a link that allows your subscribers to edit their own profiles.
Manage Your Subscribers
Now, you just need to wait for a time and click the MailPoet > Subscribers button. Here, you can check who are in which of your email list easily.
Create the Newsletters
Now, you can create your newsletters by clicking the MailPoet > Newsletters button. Here, you should enter the subject line that is the first thing people see. Thus, you should make it creative and attractive to increase the open rate.
Next, you can choose the email list that can receive this newsletter. And then, you need to click the Next Step button,
Here, if you need the automatic sending of the newsletter, you can choose the type of Automatic Newsletter and determine when the newsletter can be sent.
Customize the Newsletter Content
In the next step, you should determine the content of the newsletter. Here, this plugin gives you a drag-and-drop editing screen. With it, you can add the title, main content, divider, social bookmarks and images as you like. Also, you can decide the style of your newsletters with the custom fonts and color schemes.
Now, you just need to move to the next step to confirm the subject line, the sending list, the sender and the reply-to email. If you want, you can even schedule the delivery properly.