As researched and investigated, the design of landing page has been regarded as a critical issue for the majority of webmasters. This is because it acts as a springboard for readers to jump into your site. If it is not carefully crafted with an attractive appearance and a high level of usability, people may pass your webpage to looking for some other options. To be honest, an effective landing page can increase the conversion rate of your website significantly.
In the following, we have listed the best 5 landing page design tips to help our readers create a beautiful and functional converting webpage.
Simple is Awesome
Almost all the successful landing pages stick to the principle of simplicity without too many distractions. Note that the main functionality of landing page is to present the most important information of your site, and in the meanwhile, to induce readers to browsing your content. If there are too many items flooding into one webpage, people may feel confused about the thesis statement. Here, we have presented a great example about the simple landing page.
This page is only composed of a large background image, three bold words, and two buttons. Although the whole page is simple, it succeeds in offering two of the most basic functionalities of the landing page – what this site is about and what you can in the next step.
According to the background image of a smart phone and the three animated words of “you are creative”, readers can know clearly that this website is about some technical and new stuff. If this is the target site of people, they can click the Notify Me button or Learn More button for further information.
Concise Headline and Copy
The headline of the landing pages does not have to trigger interest of the potential buyers who are not aware of service or commodity. The marketing headline copy needs to be gotten rid-off.
A headline that is simple and prominent must be used to attract attention of quests, and explain benefits and the features of landing pages. The headline should also be easily visible to catch the attention of the potential buyers.
Emphasize the Core Information
At present, people are becoming more and more impatient. Thus, if they cannot figure out what you want to talk about in your website within a short time, let’s say 3 seconds, they are very likely to bounce away.
In fact, to emphasize the key point of your site, you can make use of plain words with bold font, eye-catching symbol with light colors, and website related image with large size. There is one thing we have to mention you that you can only highlight the most important thing in the landing page, which is the most relevant to the main topic and the niche of your website.
Use Light Color and Full-Width Image for Background
In addition to the button, words, or pictures, the background design is also important for the landing page. A good background needs to be appealing, being about to catch readers’ eyes in the first sight.
Some webmasters only use a single color for its background with no picture integrated. This can highlight the landing page content effectively. If you are going to create a page in this way, you’d better use a light color that can achieve a high color contrast.
Frankly speaking, instead of using a single color, we prefer to input an attractive image into the background. Note that the image you have selected needs to be related to your website content. There is no need to choose a high definition picture as a blurred one can achieve a good contrasting effect.
Testimonials, commodity reviews or service and social proof issues on a landing page provide confidence to visitors in making their decisions regarding the products to enter their individual details, and purchase the product or service.
The landing page with testimonials elicits the visitors to take action for they can have trust on the company, and thus want to buy the products.
Add Animated Effect
As more and more webmasters add some animated effects into the landing page, the stock-still one is no longer popular and attractive among visitors. Due to the fact that one of the most important functions of landing page is to arouse people’s interest to the website content, an interesting and flashy converting page can help you achieve this goal effectively.
There is one point that you need to pay attention – stick to the simple and consistent animation, for complex flashy pages may lead to confusion to readers.
With the huge development of the smart phone and tablet, people no longer rely on computer or laptop for website browsing. Instead, as the phone and tablet is easy to carry, people are more willing to go through websites in these small viewing devices.
In this case, the responsiveness of the landing page is very important. After all, if the page cannot adapt to difference devices and screen sizes, or cannot display the content perfectly, you may feel to provide readers with a good reading experience.
To be honest, if you can follow the 5 principles mentioned above, you are able to create an excellent landing page with ease. In addition, we have already listed some of the best landing page examples, with which you can get some useful design aspirations.