Figuring out what your post should talk about is an essential step, but not an easy task. After all, there are unlimited subjects that you can write about, so finding an appropriate one might be complicated and time-consuming. Now the question is how to narrow down the choices and pick the most suited one that not only match your experts but also can grab readers’ attention? In this article, our editors have listed the top 5 factors that have a great impact on topic selection.
What You Are Interested In?
The quickest way to kill your site is to write something you are not interested in, so you need to identify your hobbies, interests, and passions, and choose a topic you are passionate about. For instance, if you are keen for cooking, then you can write some exclusive recipes; if you like sports, then you can write some exercising tips; if you are interested in blog building, then you can introduce some related techniques. Your options are unlimited, but the key is to make sure that you truly enjoy your selected subject, and you can stay excited and motivated about this topic for a long period of time.
What Your Readers are Fascinated About?
Always remember that you are writing posts for your readers, so you need to ensure that they like what you have written. Here, we mean that the topic you choose should be the hot one, which has been searched by a lot of people in your niche. To find this kind of topic, you can carry out a keyword research with the help of some advanced technologies like Google AdWords Keyword Tool. You can even do this by going through your peer sites for some inspirations.
Are You Professional In This Niche?
In addition to making sure both you and your readers are interested in your selected topic, you also need to ensure that you have enough knowledge to describe it comprehensively. After all, there are so many people who write the same thing as you do, so the only way to make your posts stand out from the crowd is writing something different and professional. Just choose a topic in which you can be an authority.
Besides, if you fail to have sufficient expertise in that particular niche, how can you promise a steady and reliable supply of meaningful content? After all, website needs to be constantly updated; otherwise neither search engines nor visitors have interests on your site.
Is This Topic too Broad or too Narrow?
We have found that many people generate content with a broad topic, and end up finding their posts vanishing quickly in the internet. Some other people just choose a very specific topic, which can only attract a tiny handful of readers who are interested in it. Besides, after they finishing the article, they always find no possibility to further expand the topic to create a new post. In this circumstance, we sincerely suggest you selecting a topic that is neither too broad in case lose the competition, nor too narrow in case lose the large readership.
Enjoy Discussion or Debate?
A real successful topic should be the one not only attract visitors to read the content, but also engage them into the conversation. For instance, they may ask some questions, request for guidance, and give your some feedbacks about your content. Some other people may challenge what you have said, and start a discussion or debate with you about that specific subject. Therefore, you have to decide on an appropriate topic, with which you feel comfortable and enjoyable to do this.