There is a common sense that the search engine optimization leads to a huge impact on the site ranking. In this case, starting a SEO audit for your website is a great practice. This can figure out whether the site fully applies to the search engine algorithm so as for the high ranking. In the following, we’d like to share some effective tips of how to SEO audit WordPress sites in detail.
Frankly speaking, we highly recommend you to do this kind of testing in a regular interval. This way, you can easily know which parts deter you from being ranked better and getting more traffic. After that, you can adjust your SEO practices accordingly.
SEO Audit WordPress Manually
To start the SEO audit, you can make use of some auditing tools or just do it yourself. Here, let’s start with the manual method that includes 4 essential points. You can make a checklist of these points and judge whether your site can get the high score.
Point 1 – The On-Page Ranking
In fact, when generating your webpages or publishing your blog posts, there are a lot of characteristics within them that can influence your website SEO a lot.
- URLs, Links and Permalinks – The URLs are the entry points to the contents of your site. When evaluating this part, you should figure out whether they are all short, easy-to-type, easy-to-remember and keywords included. In addition, it can be better to avoid the excessive parameters and hyphens.
- Content – Surely, content is the key for any kind of website. In this case, when auditing the content for SEO, you need to figure out whether all your published posts are worth reading and whether you have refined the old posts properly.
- Meta Description – In fact, the meta description of a page is not the on-page ranking factor explicitly. However, it affects the CTR of the page in the SERPs. In this case, you have to make sure that whether all the pages have the exclusive and clear meta description.
- Tags – Searching robots need to figure out the key contents and the hierarchy of your posts with the help of the tags. Thus, you need to check whether your posts and pages use these essential tags, such as h1, h2 and h3.
In addition to these points, you also need to check and evaluate some other on-page ranking factors, such as images and website navigation. Here, you can check this post on on-page SEO to learn the details.
Point 2 – The Off-Page Ranking
As compared with the on-page ranking, the off-page factors focus much more on the site overall instead of the page details.
- Website popularity – The popularity of a website is the trustworthy predictor of the future success. In this case, you need to figure out whether your site has the large traffic and receives a lot of backlinks by checking the reports from Google Analytics.
- Professionalism and Trustworthiness – In fact, these two points are the subjective metrics. However, you can use some tools such as SiteAdviser for evaluation, which can avoid the personal biases effectively.
- Social Engagement – To analyze the social engagement, you need to check the social currency your site has achieved in all the popular platforms, which means the likes, share, comment and many more.
Point 3 – The Online Indexing
When SEO auditing your WordPress site, you have to figure out how many of your pages have been indexed by the major search engines. To get the total number, the easiest way is to use “site” command. Here, you simply need to search for the “site:yourdomain.com” in the search engine. This way, you can get the rough number of the indexed pages.
Note that you can know the actual number of your website pages from the XML sitemap. In this case, if the actual number is equivalent to the rough number, your site is indexed well. If the actual number is larger than the rough number, you should consider some methods to improve the indexing.
Point 4 – The Website Accessibility
This is an important part when SEO auditing your site. After all, if your site is hardly or even cannot be accessed, it has no value at all. In this case, you need to check your robots.txt file to figure out whether you have restricted the search engine crawlers from accessing your site and whether you have blocked the key pages of your site.
In addition, you can also consider the following aspects that are essential to your website accessibility.
- Whether your pages load in a short time.
- Whether the navigation bar is clear and user-friendly.
- Whether your site adds the XML sitemap.
SEO Audit WordPress using the Online Tools
In fact, the manual audit can be comprehensive and thorough. However, it may take you a large amount of time. In this case, if you are looking for a much easier way, you can consider the use of the online tools such as the Screaming Frog. This is a desktop tool that you can install on your local computer. With it, you can test and evaluate the SEO of your site with ease.
With it, you only need to enter your domain name and click the Start button. After that, you can get the detailed report of your whole site.
Here, you can get the whole number of your pages and their exclusive links, status, titles, sizes, word counts, inside links, outside links and many more. With the information, you can know whether your pages are of the high quality to get the great website ranking.
In addition, you can check the right-hand column to get an overview of the SEO elements, website structure and the server response time.