As WordPress newsletter is a useful publication that is generally concerning about the main topic of the latest activities happened on the website, many webmasters are willing to send it to their subscribers and registers on a weekly or daily basis. To be honest, this is an excellent method to show your determination of providing readers with a good reading experience, thus retain the existing readers and increase the level of their loyalty easily and effectively.
In the following, we’d like to present 2 methods helping you send WordPress newsletter to your loyal website registers, starting an e-mail promotion for your site within minutes.
Method 1: Email Newsletter Plugin
This is a powerful WordPress plugin that allows you to send the newsletter to your registered user, comment author, and content subscriber via e-mail easily. It is very easy to setup and handle, with no advanced coding knowledge required. You can install and activate it via your WordPress admin panel or through WordPress.org.
Now, you can go to the plugin section from WordPress dashboard, and find the Email Newsletter plugin. In the left tab, you can find the option of composing mail. Simply click it to create your newsletter.
Then, click the Add New button or the Compose New Email button in the next screen.
After creating a new newsletter by entering the email subject and email content, now you can send it to your loyal readers. For example, if you are going to send an email to registered users, then you can click the Mail to Registered User option in the left-side bar. On this page, you can find the email addresses of all your registers that are alphabetically listed with a check box option. You can check all the addresses or simply some of them based on your needs. After selecting your targets, you only need to click the Send Mail button.
Method 2: Use Feedburner
This method is a little bit more complex than the method one, but it is still worth trying. In the very beginning, you need to create a new post category for your WordPress site. To do this, you can go to WordPress dashboard < Posts < Categories. Enter newsletter as the category name and category slug, and click the Add New Category button.
Now, you need to get the category ID as you will need it on the next step. This is very easy. You only need to put the mouse on the name of the category, then you can find the answer from the status bar that is located at the bottom of the whole screen.
Generally, all the post categories can be seen by every website visitor, so the next thing you need to do is to exclude this category to your registered readers or newsletter subscribers. This step requires you to add some lines of code into the sidebar.php file. We have already come out the coding stuff in the following, so you only need to copy and paste it. You have to make sure that the category ID is definitely correct.
Find the code of
<?php wp_list_categories('&title_li=<h2>Categories</h2>'); ?>
And replace it with the one displayed in the following.
<?php wp_list_categories('exclude=[Category Id]&title_li=<h2>Categories</h2>'); ?>
Next, you need to exclude this newsletter category from your front page, archives, feeds, search results, and many more. You can do this with the help of Ultimate Category Excluder or Advanced Category Excluder.
In this setting page of these plugins, you can find a lot of sections where you want to hide your newsletters, such as archives, homepage, RSS posts, comments, and pages, etc. Simply check the small box before the option of email newsletter, then your common readers cannot find the exclusive newsletter.
Now, it’s time to use Feedburner – a web feed management tool available on the Internet. Firstly, you need to have a Feedburner account using your Google account. We have already introduced the steps in this RSS tutorial. You can check this post for further information.
After creating an account, you can click the Publicize tab like the image showed in the following. In the left-side column, you can see an option of email subscription. Find and click it. Then hit the Activate button to activate it.
After activating it, you can see some lines of code that can be added into any webpages for a subscription form. Here, we highly suggest you pasting the coding into your theme file.
Now, the only thing you need to do is to publish a newsletter into the newly-launched category. There will be a report dispatched from your WordPress site to Feedburner, indicating that a new post is published. Then, Feedburner will send an email to all of your register users. Here, you can decide the delivery time as you wish. Do it like the following instructing image.