If you are running an online store, you may already find that there are a lot of people who only put some items in the shopping cart, and then, leave your store without finishing the transaction. As researched, this kind of abandonment rate is up to 68% for most e-commerce sites. So, you may wonder how to reduce this rate. Here, we’d like to tell you how to recover abandoned carts in WordPress online stores for your lost sales effectively.
In fact, there are a lot of reasons for people to abandon the transaction. For instance, they may feel the final charges of your items are too expensive; they are distracted by some other things and forget to go back to your site; their browsers crashes; your website is down and many more. Whatever the reason is, it seems that you are losing these potential sales. To reduce these possibilities, you can consider the utilization of the special abandoned cart plugins. With these tools, you can easily get your abandoned deals recovered by reminding your customers about these unfinished carts.
Utilize the Plugin of Abandoned Cart Lite for WooCommerce
As a user-friendly WordPress plugin, the Abandoned Cart Lite for WooCommerce is a perfect solution for some WooCommerce online stores that are running in WordPress. This special tool will work in the background to send the notification emails to both of your guest customers and the logged-in customers, notifying that they haven’t finished their orders yet and encouraging them to do so. As tested, this plugin achieves at least 30% recovery for your lost sales.
Finish the Plugin Settings
To use this WooCommerce add-on solution, you simply need to install it and click the WooCommerce > Abandoned Carts button. Here, you can hit the Settings menu option to determine the cart abandoned cut-off time. After your determined minutes, the system will send the notification email. Frankly speaking, we recommend you to decide the time limit to 60 minutes.
In addition, you can choose to send the emails to you – the website admin – when the abandoned cart has been recovered.
Choose the Email Template
Next, you should choose the template for the notification email. In fact, the default email template offered by this plugin is proper. If you have some additional requirements, you can edit the template name, subject, main message, header text and some others as you want.
In addition, you can choose when to send this email after the cart is abandoned. Here, do not forget to activate the template if you are satisfied.
Check and Monitor the Recovered Carts
Now, you can do nothing but check the reports this plugin gives to you. Here, you can navigate to the Abandoned Orders section to check which orders have been abandoned by your customers. Here, you can know the customer name, email address, order total and abandoned date.
In addition, you can check the recovered carts from the Recovered Orders section. Note that there is a special filter that allows you to find the orders or carts based on date. And once your customers finish the cart upon the notification, this plugin will stop the sending of the email notification automatically.
Lastly, you can click the Product Report button. From this part, you can know the abandoned carts and the recovered orders for each of your product.
The Alternative Option
It is possible that your online store is not built using the WooCommerce software, but some other WordPress e-commerce solutions. If so, you can consider the use of the Cart Recovery for WordPress plugin. This plugin will detect the e-commerce system used by you, and then, connect to it automatically.
In addition, it will track the name and email address of your customers as soon as they have placed the order. If they do not complete the cart and leave your site, the recovery campaign can spring into action instantly via the email messages. Note that the HTML email templates are totally configurable from the WordPress dashboard.
Here, we do not mention the detailed steps for modifying the email templates. After all, different e-commerce solutions may require different setting steps. However, the point is that the default email template is worth considering. In addition to the greeting message, the email will include the detailed information for the shopping cart content, along with the special link. From this link, your customers can feel easy to go back to the checkout process and complete the cart right away.
Here, you can check the email sample as following.
In addition, with this special WordPress plugin, you can track all the in-progress carts, abandoned items as well as the recovered carts easily via your WordPress dashboard.
With these clear statistics and the bar chart, you can get the easy view of your website purchasing, and then, make some right adjustments effectively.