Medium is a good place for reading, writing and sharing stories. Providing a simple interface with the minimum distraction, this platform has attracted a large number readers and writers who are of high quality. On such a platform, then, you can share your great blog posts to build your brand and get more traffic.
Medium makes it easy to share content from your WordPress site because there is an importer available. In this post, we will show how to use this tool to publish WordPress blog posts to Medium, and how to make your posts better on Medium.
Before starting out, you may still be worrying about the duplicate content issue since you will share the entire post instead of a link on Medium. But in fact, you can rest assured that this issue has been taken care by the platform, because Medium uses canonical links to pass the ultimate authority to the original post on your WordPress site.
Import a Blog Post from Your WordPress Site to Medium
First of all, you need to get an account on Medium, of course. You can sign in immediately with your Twitter, Facebook or Google account, or sign up for a new account with your email. No matter which way you choose, the process is simple and you can land on the dashboard in minutes.
The next thing to do is to pick a proper post from your WordPress site. This post should not be a random one. Instead, be sure to select one from your top posts which come with the best value for attracting readers. These posts can be found in Google Analytics or some specific tools like BuzzSumo.
After picking the right post, follow this link to access the import tool of Medium. On the new page, enter the URL of the post you want to share, and click on the “Import” button.
Waiting for a few seconds, your post will be imported and formatted automatically to Medium as a draft. But before publishing it, you still need to make some changes. So now, click on the “See your story” button.
Edit the Blog Post on Medium
Medium provides an editor which allows you to format the text, create links, and add headers. Sometimes Medium imports and formats the images in posts automatically, but sometimes it doesn’t. In the latter case, you will need to download images from the original post and then upload them to Medium manually. Images are necessary for improving the readability. After dealing with the content format, there are some other tasks remaining.
Create custom permalink
A custom permalink is useful for making the post more search engine friendly. To give a custom permalink to the new story on Medium, click on the three dots on the upper right of the page, and hit “Customize link”.
In the next step, select “Custom” and enter a custom permalink which the story will use after it is published.
Customize title and description
By default, Medium uses the first sentences in the story as the subtitle and description. If you want to arouse more interests with the short content and improve the reading experience, click on “Customize title/subtitle”, select “Custom”, and enter the title, subtitle and description you want.
Add tags and publish
After making all the customizations you want, you can click on “Publish”. But before the story is published, you are still able to add tags to it and select an image in it as the featured image. The tags must be relevant to your content. When everything is done, click on the “Publish” button to get the story visible to all readers on Medium.
For the story published on Medium, you can also share it to Twitter and Facebook easily.
Create a Publication for Your Brand
If you want to share a lot of stories around a certain topic, you can create a publication for the topic so that people on Medium can follow it and keep track of the update in it. Clicking on your avatar, you will find the “Publications” menu item. And on the new page, create a new publication.
There are some details you need to offer in order to create a publication, such as the publication’s name, description, avatar, logo and contact information. Also, you can add editors and writers to the publication.
In the next step, you need to customize the homepage layout. Simply upload a background image, and customize how the stories in the publication will be displayed – in a grid, stream, list, or a mixed style. All things are a click-and-go, and after dealing with them, click on the “Create” button to finish.
For the publication, you can:
- Import the posts on your WordPress site directly to it.
- Add the published stories from your profile to it.
- Or curate the published stories on Medium.
Medium is a great source for collecting followers and getting traffic to your WordPress site. To get the most out of this platform, you are suggested to do the following things.
- Write attractive headlines and use the proper tags.
- Invite readers to like your stories so as to make the stories popular.
- Ask readers to subscribe to your publication or Medium profile.
- Connect Medium with other social media like Facebook and Twitter to get the maximum exposure.