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Pros and Cons of Social Networking on Website Marketing

Pros and Cons of Social Networking on Website Marketing

With the rising and prosperous of social networking, many website owners tend to utilize them to promote their websites. Webmasters can not only publish news on them, but also can add link buttons in the posts, such as Facebook Share Button, LinkedIn Share Button, and Tumblr Share Button.

However, the practice is a double-edged sword. One the one side, it can bring you significant successes. On the other side, it poses great danger to your website. In the following we list pros and cons of social networking on website marking, hoping that you have an advisable and objective judgment to the practice after reading the post.


As more and more people are going crazy about making use of social media to promote their websites, definitely, they have some undeniable pros, which make them very popular among the cyber world.

Low Costs

Low CostsIt’s always expensive to promote website on traditional channels, such as television, magazines, and newspapers. However, under most circumstances, most social media networks don’t charge for people. All you need to do is register an account and promote the site among your audiences. If you want to advocate a product or a website, you only need to attract people to become your loyal followers. Then, you put ads, links, or even products on social networking where all your audience can be informed. . If you are tiredly to gain large followers, you can also purchase ads on social networks.

Big Audience

Traditional promotion methods have targeted and fixed readers. Take magazines for example, different magazines attract various readers and the effect of ads is mainly depending on the sales volume of that magazine. Thus, you may spend a large sum of money and get little-to-no effect.

However, internet is amazing in attracting people from old to young, male to female, students to workers. Social networking faces and receives more users, with which you can purposely choose potential customers and then, make them becoming you follower. As a result, with people who are interesting to your website, promotion becomes easy and efficient.


InteractionWhen you have potential customers or site visitors, how to maintain them and turn them into loyal and long-term followers becomes an essential problem. In this aspect, Social media does a good work. It allows users to comment and reply comments on it. In this way, site owners can communicate with potential visitors and build up writer-to-reader relationship easily.


When renewing website content, you can share it to social networking immediately. The deed does good to all websites, especially magazine and news web whose information is time sensitive. Besides, synchronization of product updates on websites and social networking earns you more initiative.

Customer Service

When customers encounter little problems, they may not bother to go to your website for a solution. However, most customers do spend time on Twitter, Facebook, or LinkedIn or any other social media. If you keep pace with them, then, whenever they get a problem, you can offer help immediately. As time goes by, as long as people feel your sincerity and consideration, they trust you and become your loyal follower.


Nothing is perfect in the world, neither does social networking. It brings website owners great convenience but poses dangers to them at the same time. In the following, we list several bad effects caused by it, expecting you can avoid them and then, making use of the channel to achieve high profits.


Time-consumingAn account without followers is totally useless. Thus, when you successfully apply a Facebook, LinkedIn, or Tumblr account, the first thing you need to do is figuring out how to attract people to become your followers. Unfortunately, this is not an easy task. Although there are many social network tips such as Increase Traffic and WordPress SEO, it’s still time-consuming to put all them into practice. In a word, just as Rome wasn’t built in a day there is a long way to go before your harvest.

Malicious Comments

As social media is open to everyone and allows anyone to comment. No matter how excellent and cost-effective your product is, bad or malicious comments are not always avoidable. When they appear, your website or product reputation can be badly damaged.


Investing time and effort in building a famous and welcome social networking account is quite risky, because all of your efforts can be in vain at last. It is normal that you spend all night to collect useful, latest information and interesting, meaningful images, but as a result, nobody buys your work. Besides, even you have got many followers already, they can leave at any time for any reason, for there are too many attractions on the internet.


Lucy has been a very experienced SEOer, technical writer, web developer, c# developer since 2002. Now she owns a startup in San Francisco, CA, focusing on running a couple of blogs to share knowledge and experience with global readers and deliver exceptional results to global sponsors by leveraging the power of Internet.