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Mistakes You Should Avoid for Guest Blogging

Mistakes You Should Avoid for Guest Blogging

For almost all the successful bloggers and webmasters, starting the guest blogging to get the effective website promotion can be a core task for them. After all, by publishing the guest blog posts on some quality websites, you can get your site indexed and crawled much more easily by the search engines, build the outside linking effectively, target more of your potential users, get the better online exposure and business chances, establish the credibility or online image and many more.

However, can you always get these benefits by carrying out the guest blogging strategy? The answer is not. At present, we have found that many webmasters fail at this great tactic with some wrong actions. To help you avoid this situation, in the following, we’d like to list the fatal mistakes you should avoid for guest blogging.

Mistake 1 – Publish the Guest Posts on Some Bad Websites

This is the most common mistake made by many webmasters. Here, you always need to know that the aim for you to publish the guest posts is to “borrow” the organic traffic and readers of the target websites. In this case, if this site is of low quality, how can you get what you want? Here, the “low quality” not only means that the website is of bad contents and design, but also means that the site is crafted for selling mainly and does not target your main niche accurately.

Of course, you can post on the bad sites to help your friends or to improve your link farm. However, if you are going to promote your site or to get the better ranking, this mistake can hurt your site a lot.

Bad Websites

What Should Do Instead

The only resolution is to collaborate with some great websites. To find such a website, you can consider the below steps.

  • Check the domain authority and the Google ranking of this site.
  • Choose the website that you know or are familiar with, featuring the high popularity.
  • Choose the website that comes with the heavy traffic, which doubles or triples the traffic of your site.
  • Post on a website that is in the same niche as your site.

Mistake 2 – Be Too Much Self-Serving

For websites that accept the guest posts, they want some professional writers coming out the great and informative posts about their website topics, services or products. For webmasters who want to publish the guest posts, they are looking for the chances of website promotion and traffic acceleration. In this case, the guest blogging can be a win-win practice for both sides, but the truth is that many of you are too selfish.

We have read a lot of guest posts submitted by the peer bloggers, and rarely find the real worth-posting ones. Most of these articles are of low quality, discussing the topics in the most superficial manner. This simply gives us a feeling that they want to “use” our site and steal our audience.

Similarly, if your guest posts give your target websites such a feeling, you are much more likely to be rejected, even if you promise the financial compensation.

Too Much Self-Serving

What Should Do Instead

Firstly, you need to make sure that what you write is of the high quality that can help and inspire their readers. You should write the content with the best earnest just as you write the post for your own site. In addition, it would be better for you to have a general learning of the target site so as to choose the topic that is highly related to your site and is preferred by the target site owner. Also, instead of writing with the old information, you can come out your own thoughts and ideas.

By doing so, you can easily pass the post review and can establish a long and lasting relationship with these great sites.

Mistake 3 – Accept All the Guest Post Invitation

Have you ever received the message or email saying something like “Hi, we hope you can write a meaningful guest post for our site”? If so, do not accept the invitation immediately even if the website is a trustworthy one. After all, it is possible that this site is out of your niche.

Here, you need to know that guest posting or linking on a site that has no relevancy to your site can do no good to the website SEO.

Guest Post Invitation

What Should Do Instead

If you have already posted on these websites, you’d better try to contact the site owners to remove your articles. If not, you should think twice and figure out where the site falls into your niche before responding the invitation.

Mistake 4 – Do Not Outline Your Requirements In Advance

In most cases, it is the host blogger who sets some requirements of guest posts, such as the high quality, the inclusion of the specific keywords, the guarantee of no spelling errors and many more. However, most of you just forget or even ignore that you also can ask for something you want in return.

Especially, if you do not want to waste time coming out a guest post that cannot benefit your promotion strategy, you need to negotiate with the target webmaster in advance and state your requirements clearly.

Outline Your Requirements

What Should Do Instead

Personally, the most basic requirement is that you can insert at least a single link into the post that redirects to your website, a special page, the social media and some others. In addition, if you want to promote your offered items or services, you need to make sure that you have the right to include the name or even the main information of your offerings into the content for the maximum promotional results.

Some other requirements are listed as below.

  • The post images and the thumbnail have your brand logo and watermark.
  • You not only can share the post on their websites but also on their social media.
  • You can add some specific keywords or hashtags into the sharing.

Mistake 5 – Always Link to the Homepage

We have found that many webmasters always include the link of their homepage into the guest post. It is true that homepage may indicate the core content of your whole site, but it cannot accomplish everything. In this case, if you do this all the times, your promotional campaign might be broken.

Link to the Homepage

What Should Do Instead

In fact, including which link is totally based on your needs and the post contents. If you want the redirected visitors to subscribe to your newsletters or to sign up with your site, you’d better include the link to a special landing page that comes with some effective call to actions. If your post is about your product, you’d better link to that special product page.

Mistake 6 – Come Out the Poor Bio Information

In most cases, you can get the bio information showcased after publishing the guest posts, with which you can tell people who you are and invite them to check your website. However, we have found that many webmasters only display the bio like “Check Susan’s blog to learn more about her at XXX”. Also, some other webmasters always use the same bio information no matter they are publishing on the guest blogs or their own sites.

Personally speaking, the poor bio information cannot give people the enough reasons to view your site. Instead, the bio needs to be targeted.

What Should Do Instead

Firstly, you need to make sure that your bio information can give people the general impression of who you are, and the most importantly, attract them to get some insights of you by visiting your site. Note that you need to show the personality and value using a few sentences.

In addition, you’d better customize the bio information if you can. Do not always display the same bio on all the websites. Also, if you have the freedom, do not forget to enter the “learn more” link that redirects people to your own site.


Joyce is a professional writer & SEOer who loves trying new things and sharing the experience through blogging. She loves clean design, playing with different WordPress themes, SEO, etc. Very often, you could find her in various WordPress event as invited speakers.