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Tips to Manage the High Traffic WordPress Website

Tips to Manage the High Traffic WordPress Website

For almost all the common webmasters, attracting a large volume of daily traffic to the websites can be the ultimate goal for their web activity. After all, the more traffic means the more page views and higher search engine ranking. Even, this can result in more online profits if your site is the business or e-commerce one.

However, the question is that once you have got the high traffic volumes, how can you handle them properly? This time, we’d like to list some tips to help you manage the high traffic WordPress website. Thus, the site can work and run smoothly without any breakdown.

Pay Attention to Processors and Server Memory

In fact, WordPress is developed with the scalable nature. This means it is powerful enough to manage and handle a large amount of traffic. However, in order to make sure that your site will not crash after scaling to get more traffic, you need to consider the capability of your web server firstly. If the server can ensure you sufficient processor power and the adequate memory limitation, you at least have the strong base to support the high traffic site.

To make sure that your server is a capable one, you should work with the truly reliable and reputable WordPress hosting provider. In the very beginning, you may choose the basic web hosting. However, with the growth or even the burst of your site traffic, you need to upgrade to the advanced plan or even migrate your site to the VPS.

Look for the Burst Data

In fact, many WordPress hosting providers now ensure a great feature of bursting data. With it, you can exceed the default or pre-determined limit of data traffic for a while. This feature is especially useful for the sudden traffic spike.

Note that some web hosts offer this service for free, as their servers are configured for it automatically. Some others may charge you to get this feature. However, in most cases, the service is not costly, so we highly recommend you to try it.

Minimize the Design Elements of Your WordPress Site

Many webmasters are likely to use the complicated graphics to form the overall design of their sites. This is fine if you only bear a medium volume or even the small amount of traffic on a daily basis. However, once your site becomes a large traffic one, these elements can leave the huge burden on the bandwidth and web server activities.

For instance, if you utilize 8 graphics to form the appearance of your front page, then, 1,000 online visits will get these graphics files loaded for 12,000 times. Once your server cannot handle this level of demands properly, your site is much more likely to crash or to break down.

In this case, you need to limit the usage or reduce the graphics number when your site traffic bursts. This can be done by modifying the style.css file or your template files.

Website Design Elements

Turn Off Some WordPress Plugins

In addition to the design elements, you also need to turn off all your unnecessary plugins that you can live without properly. After all, your plugins will make many queries to the database for generating the information or achieving the related functionality.

In this case, the more plugins installed on your site, the more queries made to the database. If you combine these database queries, website files and the boost of online visits, you will put the heavy burden on your web server. Again, if the server resources cannot handle the burden properly, your site may meet something wrong.

Install the WordPress Caching Plugin

In fact, if you want your WordPress site to work well with the large daily traffic, one of the most effective ways is to install a WordPress caching plugin. This kind of tool can prevent your site from the sudden collapse even if the number of your website visitors goes up and up.

This is because the caching plugin will generate the HTML and static versions of your pages. This can reduce the times and burden for WordPress to invoke PHP for serving the contents. With it, you can easily handle a large sum of visits and increase the website loading speed. And in the meanwhile, you can free yourself from the site downtime effectively.

WordPress Caching Plugin

Integrate Your Site with the CDN Service

To handle the high traffic website, one of the key aspects is to avoid the overuse of the allocated bandwidth. In this case, we highly recommend you to adopt the special service of content delivery network.

With it, your website data and files will be stored and served from multiple web servers. In this case, when people send the requests, they can be responded from the nearest CDN servers. This way, you can not only enhance your page loading speed, but can also reduce the data transfer burden on your true web servers.


Susan Rose is a freelance writer who has a deep knowledge about WordPress. She loves everything related to website building since the freshman year at Christopher Newport University, and loves to share her experience with people all over all the world. In the daily life, Susan loves detective novels as it can train her logical thinking and creativity.