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MailChimp WordPress Integration Guide - Set Up with WordPress?

MailChimp WordPress Integration Guide – Set Up with WordPress?

MailChimp WordPress integration is popular among so many webmasters and bloggers at present. With the integration, you can synchronize your data and import your content from the other resources. In addition, you can get reports on how your newsletters are creating an impact on your business. This article contains some easy integration methods for you. These methods and tips are going to help you in using MailChimp easily to make a suitable sense for your online business.

Traditional Method of Integration

traditional method for integrationIf you do not want to install some additional tools on your site to integrate MailChimp with WordPress, then you can always choose the option of classic installation. This process is not as easy as you think, and is mostly used by the web developers and advanced users.

For this, you need to go the official site of MailChimp and login to your account. Here, you can find a Lists button from the navigation menu. Click it.

Create List

If you do not have a current email list, then you have to create one. After that, click the Stats button and choose Sign Up Forms.

Here, you have multiple form options including general one, embedded one, popup one and many more. Personally, we suggest you to choose the embedded form, generating HTML codes to embed the form into your pages, posts and widgets.

Now, you can be presented with a classic form determined by this tool. You can only decide the form title, form width and whether to show all the fields. If you do not like the classic design, you can also opt to the super slim one and the naked one. Even, you can choose the advanced one that allows you to add CSS for customization.

In this page, you can have a preview section. If you are satisfied with your form design, you can copy and paste the automatically generated coding into your pages or posts. Or, you can go to the widget option of your WordPress admin, create a text widget, enter the coding into it, and drag it at the exact location.

Embedded Form

Integration with Plugins

The utilization of WordPress MailChimp plugins can be the easiest way to achieve the MailChimp integration. Therefore, simply choose a suitable one and install it to your WordPress site.

MailChimp List Subscribe Form


This plugin can help you in adding a sign-up form to the list of MailChimp on your WordPress website. The setup page of this plugin is going to guide you through all the login information. It can select the list from the services and also select the options for Merge Fields and Interest Groups that you have already set up. Then, it can incorporate the widget into your website.

This MailChimp plugin does not require a lot of time for installation. You can do almost everything with the help of this plugin because of its easy user interface. The plugin does not require any editing of the files. You are simply going to love this plugin as it can be you partner in need.

mailchimp list subscribe form

MailChimp Form by ContactUs.com


This plugin integrates ContentUs.com acquisition tools and management that is based on cloud to your account on MailChimp. The form incorporates leads and sends them to the specified lists on automatic bases.

Besides, you can set any options including opt-in, double opt-in and CAPCHA for avoiding any sort of spamming. The plugin of ContactUs.com can provide you with free and a very simple way of increasing the leads by about 30%. If you want to publish your own form, then this plugin can provide you with an easy way to create a free account of ContactUs.com.

The analytics that is provided by this plugin can help you in tracking down the number of tab views, submissions and form views too.

mailchimp form

MailChimp for WordPress


This plugin is a top-rated one for the integration of WordPress and MailChimp. After installing it on your WordPress, you can find a special tab named as MailChimp for WP. Then, click the MailChimp button from the drop down list for entering the basic settings.

MailChimp Basic Settings

Firstly, you need to get the MailChimp API key for the connection with WordPress. After clicking the corresponding link, you now can be directed to the MailChimp login page that requires you to create a MailChimp account.

After that, you need to expand your account panel and choose Account button. Then, click the Extras drop-down and select API keys. In this case, you can find the Create A Key button. Simply click it.

Now, you can have your key generated. Do not forget to copy and paste it to the basic setting page of the MailChimp for WordPress plugin.


Now, you have your MailChimp account connected to your WordPress site successfully. Then, you should click the Checkboxes button under the MailChimp for WP tab.

Checkbox Settings

  • Double Opt-in: Select the “yes” box so that people can confirm their email addresses before subscription.
  • Add Checkbox to Forms: Here, you can choose to add the sign-up checkbox to both comment form and the registration form.
  • Checkbox Text: You can leave it as default unless you have some special requirements.
  • Pre-Check and Load Default CSS: Personally, we recommend you to select “yes” to these two settings.

Next, it’s for the setting of forms. Simply click the Forms button under the MailChimp for WP tab. Here, you firstly need to decide the textual content of the form message, including the words showcased when people are successfully subscribed, offering invalid email address, missing the required field, subscribing already, not subscribing and causing some errors. By default, this plugin has offered some proper texts, you can modify based on your preferences or simply leave them unchanged.

Next, you need to decide the actions after the successful sign-up. For instance, you want to hide the form or redirect people to a special “thank you” webpage after people are subscribed. Note that if you choose the second option, the URL needs to be entered with “http://”.

Form Settings

Now, you can choose the form styles that can fully meet your webpage design. At present, this plugin allows 6 styles by default. If you want to load your custom styles, you have to upgrade your account to the Pro one.

Then, you can check the form mark-up coding. If nothing is wrong, you can copy and paste the special shortcode to your webpages, blog posts or template files. Besides, you can add this to your page sidebar. For this, you only need to go to the Widgets area from the Appearance tab, and drag the MailChimp Sign-Up Form widget to the exact location as you want.

Form in Webpage

Form in Webpage

Form in Sidebar

Form in Sidebar

WooCommerce MailChimp

New WordPress Plugin: WooCommerce MailChimp

With the help of WooCommerce MailChimp, you can easily integrate WooCommerce to your MailChimp account. The plugin helps the customers in subscribing to one designated list of MailChimp. It also lets the customers subscribe to the MailChimp interest groups on the creation of order or its completion.

You can do this easily on the basis of the consent of the user with several options of settings that also provide a good support to international laws of opt-in. The other features of this MailChimp plugin include double opt-in support, label display, checkbox opt-in display, default checking of opt-in checkbox and much more. The default language of this plugin is English. The plugin is easily customizable and perfect to be used because of its user-friendly interface.

woocommerce mailchimp

Big MailChimp


Big MailChimp plugin has been developed for helping you in capturing the forms of your WordPress websites without making any sort of effort on programming. You can also display the MailChimp forms in the content of your websites and other widget areas included in it.

The design of the plugin gives an entire priority to the usability and customization. You can control how the forms are displayed. Moreover, you do not need to alter the options. The plugin has been designed for working out of the box of your WordPress website by using the styling of your site.

The best thing about this plugin is that it is quite simple to use. You require only two components for its installation i.e. List ID and API key. You can also add captures form in any page, post and widget area of your website. In addition, it also lets you include different forms on one page. You can also change your MailChimp list on the websites on an instant basis with the help of this amazing MailChimp WordPress plugin.

big mailchimp

Other Methods of Integration

In case you want to try another method for MailChimp WordPress Integration, then Launch Effect can be the best option for you. This is actually a landing theme of WordPress that contains a built-in integration of MailChimp in it.

mailchimp wordpress integration

This process requires you to obtain an API key from the account of MailChimp. Then you have to create the list especially for that account. The Launch effect is not a complete theme, but it is regarded to be the best way of building the lists while you are creating your own website. You can also get a paid version of this theme that contains more options for customization. However, the free version can handle all kinds of basic websites.


The power of email cannot be denied if you want to develop a successful website. When you have a very smooth integration between your WordPress and MailChimp email services, you can easily communicate with your audiences and subscribers irrespective of the size of your business growth. When you achieve a steady integration, you can also connect with the audiences while maintaining the entire attention on the quality of your content.


Lucy has been a very experienced SEOer, technical writer, web developer, c# developer since 2002. Now she owns a startup in San Francisco, CA, focusing on running a couple of blogs to share knowledge and experience with global readers and deliver exceptional results to global sponsors by leveraging the power of Internet.