Most bloggers and webmasters are struggling on get more traffic to their websites. Normally, there are two typical search traffic types – organic search traffic and paid search traffic.
- Organic Search Traffic – It’s the visits source from the organic search results which are the represented on the search results page because of their relevance to the search keywords.
- Paid Search Traffic – It’s the visits source from the paid search results which that are listed based on the pay per click advertising.
As not everyone has a full budget to promote a blog or website, so it’s important to increase the organic search traffic which is the main free traffic originating directly from search engines. However, it’s not easy to drive visitors from search engines as every keyword has thousands of similar contents.
Therefore, we summarize some useful tips to increase organic search traffic by increasing the post page ranking in the search results so that it can have more exposures when people search the keyword in the search engines. Besides, we also give some advice to optimize the content to be more attractive to readers so that they will click the link to our websites when they see our content in the search results.
Create Quality and Original Content
The content quality is one of the most important factors that search engines like Google and Yahoo rank the search results. That means you should create quality content in order to get a higher search result ranking.
You should make sure what your readers want to know at first, and then choose a specific subject to write something hyper relevant. Generally, search engines like the content which is original, fluent, correct, and meaningful with nearly 800 words length. However, do not write lengthy posts to please search engines but ignore the readers’ feeling because no one wants to read long speech. So the truly quality content should be friendly to both search engines and readers.
Focus on Keywords
It’s better include keywords in URL, headline, subheadline as well as the body content because keywords greatly enhance the relevance between your content and search query, and help search engines understand what your content is about. However, never stuff keywords in the content because this may get your website banned by search engines. In general, including keyword in the first paragraph of the body and keeping 2% to 4% keyword density make search engines easier to identity your content.
Besides focusing on the short tail keywords with two or three words, you can pay attention to the long tail keywords. Though short tail keywords are often searched in search engines, but they are limited and competitive strongly, contained in thousands of contents. By contrast, the long tail keywords are rich and come with less competition.
Optimize Title and Meta Description
After creating quality content and focusing on keywords, your post may have a good ranking in the search results. However, things do not stop here. You should also optimize title and Meta description to attract visitors click through your link. If we search “WordPress SEO Guideline” in Google, we can get the below result.
As above, we can see that the top ranking post is optimized well on title and Meta description. Actually, search engines rank the post with a perfect title and meta description higher as well as readers are more interested to it.
A good post title is unique, relevant to the content, contains between 10 and 70 characters, and includes keywords so that it is friendly to search engines and explicitly tells visitors the thrust of your article.
Meta description influences how your content are described and displayed in search results. You’d better write about 70 to 160 characters description and include keywords in it.
Utilize Rich Snippet
As Google introduced, rich snippet is a presentation way that highlights structured data in your page. It simply summarizes the content of your web page in an understandable way. Below is an example of search results for “Lasagna recipe”.
Compared to the second result that only includes some pictures, the first one is much more attractive, and customers are more likely to click through it.
The Benefits of using Rich Snippet
To be honest, this is a great technology to increase your organic traffic and click through rate. After all, among a long list of plain searching results featuring bored textual content, the result coming with an author profile, a small picture, or a short summary can undoubtedly pique people’s attention at once. As investigated among 100 Google search users, 97% of them are more likely to click the result featuring rich snippet than the one that doesn’t.
Note that this technology mainly supports 7 types of content, which include reviews, product showcase, people introduction, businesses, food recipes, events, and music. Thus, if you are going to write about them, simply feel free to use this technology.
How to Use Rich Snippet on Site
In order to make up your webpages, you need to pick up a makeup format in the very beginning. There are 3 supported formats that are recommended by Google, which include:
Among the 3 formats, we highly suggest the first one. It uses simple attributes in HTML with span or div tags generally, which enables Google to better index the webpages.
To add the Microdata, you don’t need to obtain the advanced knowledge but the basic knowledge of HTML. Google offers a Structured Data Markup Helper, with which you can tell Google about the data on your site with ease.
You only need to show this helper a page of your site, and tag on the content using your mouse. After getting the schema.org markup from Markup Helper, simply add it to the existing HTML element of your webpage. See an example in the following.
Now, your webpage can be displayed in a new and attractive way in the searching result page. However, in case there is something wrong, you’d better do some testing to make sure that Google can understand and extract your data. Here, you can use the Structured Data Testing Tool. Simply enter the URL of your beautified webpage, and click the Preview button. Then, you can see the effect at once, along with a testing result. If you find that some elements are lacking, you can correct the code in the HTML section.
Ok, you are done. Now, the only thing you need to do is waiting for Google to crawl and process the pages. It may take some time to get the final effect appear in the search results, but if the snippets are not appearing after a few weeks, you’d better figure out the reason to fix it. In below, we have listed some of the most common reasons.
- The makeup is incorrect and misleading with wrong property names and nesting.
- Webmasters fail to offer enough information like a review post lacking a reviewer.
- Webmasters use “count” instead of “vote” for the review content.
- The page quality is low, along with an inconsistent data.
To increase the organic search traffic, the most important is to increase the search engine page ranking which you can learn many SEO tips in this article to improve it.