Heat map delivers accurate website real-time analytics to webmasters, making it clear on how many visitors access to the site in a period of time and how long they have stayed on a web page. Also, this great tool tells you where visitors click. That helps you understand what content gets high popularity.
When getting precise analytics, you just need to enhance anything popular with visitors and avoid all shortcomings on website. It is a great method to increase website traffic. In this guide, we would like to introduce how the heat maps work and then display a step-by-step on how to use heat maps for your WordPress site.
How a Heat Map Works
Heat map, also called hot map, is used to display real-time analytics for a website. That makes it clear how visitors interact with your website as well as makes everything be clear at a glance. In most cases, it should be like the following example.
The sections with orange and red colors are where your visitors prefer to know about. Conversely, the blue segment on a heat map includes web content that is not popular with visitors. A heat map lets you know what should be going on and what’s not. That’s why most webmasters find it fantastic. Having had a rough idea about heat map, it’s time to use it for your website.
Add Heat Maps to Your Website Using a WordPress Heat Map Plugin
There are multiple powerful WordPress heat map plugins available for you, among which the heatmap for WordPress – Realtime analytics is selected here. This plugin enables an easy manner for users who wish to track a website and get real-time analytics. Also, some advanced features are included, such as automatic updates, full privacy, https supported, and so on.
Install this plugin via WP admin and then activate it. Having the plugin activated, an item called “heatmap” is shown on the sidebar. Click it to access to the heat map setting page. If there is an error message said “This plugin cannot find your heatmap account”, you are required to create an account on https://heatmap.me/. Here, we sign up the free solution.
Since everything gets ready, it’s time to use heat maps to get real-time analytics for your website. Go to your website and find the “heatmap” option on the top admin bar. Once clicking the “heatmap” option, a window pops up and that asks you to log in with the account you have created just now.
And then, the heat map for your website will be displayed. Optimize your site according to the real-time analytics, which makes it clear on the popularity of every web page. Modify the web pages out of favor and promote the popular content to attract more visitors.
Since some users have disabled the top admin bar, the “heatmap” will not be displayed on the website frontend. To show this option clearly, users just need to hit Alt+Shift+H on the keyboard. The option “heatmap” will be shown on the web page automatically. Besides the selected plugin, some other methods are also worth trying, like Lucky Orange, Crazyegg Heatmap Tracking and Hotspots Analytics – Heatmaps, User Activity & Custom Event Tracking.
We suggest you to use more methods for website analysis, like Google Analytics. You can add Google Analytics to WordPress within a few steps. That makes it possible to track anything as you want, like website growth rate, audience preference, traffic, etc.