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How to Generate QR Codes in WordPress to Optimize User Experience

How to Generate QR Codes in WordPress to Optimize User Experience

QR Code, an abbreviation of Quick Response Code, has become a fashionable method trusted by a large number of business sites for multiple purposes. That can be used to direct visitors to any other page as planned by simply scanning the specific QR codes. If you feel like generating QR codes on your WordPress site for better user experience, follow this guide on how to do this with QR Code Generator plugin.

This plugin is selected in this guide thanks to its usability and rich functions, which enables users to insert a QR code for app installation, whole post view, product details check, etc. Once having the installation and activation done, you can add a QR code to anywhere as needed with a simple shortcode and that allows you to contain any text as you like.

How Can the QR Code Benefit Your WordPress Site

As this code is mainly scanned by the smartphone, adding it to your site can be somewhat a great practice to make your site mobile-friendly. Besides this, you can bring more conveniences to your readers and users in the following aspects.

Easy Website Login

This can benefit both you and your content contributors. You do not need to remember the username and password, but can log into the website back-end by scanning the QR code simply.

Besides the faster login process, this practice prevents you from entering the login credentials on the computer; thus improve your website security to some extent.

Easy Website Login

Two Factors Verification

If you view the website security of the top priority, you’d better add the QR code to better safeguard your login page. With it, only having your username and password is not enough to enter your WordPress dashboard. You also need to scan the randomly generated QR code using your smartphone.

To be frank, this greatly enhances your website safety. Unless the hackers steal your mobile device, they can never enter your website back-end, even though they have guessed your username and decoded the corresponding password.

Contact Page Optimization

If people check your contact page from the PC, they can get in touch with you easily by filling out your contact form, copying and pasting your email in their email application, or linking your Skype ID. For mobile readers, however, doing these can be far more inconvenient.

In this case, you need to add the QR code in your contact page. By scanning the code, the mobile readers can contact you in person quickly without the need to enter your Skype ID, email address, SMS number and many more.

Even, they can save your contact details automatically, and keep in touch with you in the future when they are away from the computer.

Contact Page Optimization

Easy Item Downloading

If you have some files for people to download, it is highly recommended to embed the downloading link into the QR code. In this case, your visitors can download what they want with much ease.

Generally, these can be the FLV files for movies, the MP3 files for music, the PDF files for the local map and many more. If you offer some APP downloads, you can not only link the downloading links to the applications, but also the online addresses of the exact official stores.

Great Location Page

If you have a physical store or headquarter that encourages people to visit, the quick scan on the QR code helps them load the Google Map that points your location easily. This simplifies the process for mobile users to look up your physical location to a large extent.

Easy Release of Discounts and Promotional Campaigns

If you have launched some promotional campaigns for your online stores, the utilization of QR code is helpful for your customers to take the discounts with a simple scan, without the need to write down the coupon codes or to find the promotional links.

To be frank, this can boost your profits when people feel easy to get the discounts or beneficial extras.

Generate QR Codes Manually

As for the adding of QR code to your WordPress site, you need to go through two steps – generate the corresponding shortcode and embed it into the right location.

Step 1 – Generate the Shortcode

After searching on the web, we have found that many WordPress users recommend the QR Code Generator plugin, which automatically generates the shortcode for displaying the QR code. But this time, for the sake of website performance, we sincerely suggest a free online tool in this page.

This special tool allows you to generate the QR code for your website URL, Facebook Like Page, PDF file, App store, image gallery, MP3 file, static vCard, email address, SMS number and many more. Different code types require you to enter different information about yourself and your site.

Choose the Code Type

Even, you can have a preview in the right hand of the screen, checking the effects generated by the QR code on the smartphone of your readers.

Smartphone Preview

After entering the required information of your QR code, you can decide its appearance by choosing among the three default templates. Besides, you can upload your custom logo and have it displayed on the QR code with proper position and colors.

Design the Code

Once everything is configured properly, you now can click the Done button to have the code generated.

Step 2 – Add the QR Code to WordPress Site

Now, you have two options. Once is to download the QR code image with the formats of PNG, Vector and JPG, along with the sizes ranging from 500×500 to 3000×3000. Then, you can upload the code image to your website and apply the image URL to your preferred location.

Or, you can choose to embed the QR code using the HTML code generated by this tool. The code can be entered into either your webpages or the sidebar widgets. However, if the QR code does not appear in your text widget, you need to add the following line of code into the functions.php file of your template.

QR Code Filter

Generate QR Codes with QR Code Generator Plugin

Search for QR Code Generator plugin via WP admin and then install it upon activation. Note that, you should search a result released by Rene Hermenau as below. An item called qrcode_wprhe comes to your Plugins list.

Install QR Code Generator Plugin

And now, you should get started to insert QR codes in your website by using an understandable shortcode as below. That can be included in any post or page as needed and used for specific content.

[qrcode content="CONTENT" size="120" alt="ALT_TEXT" class="CLASS_NAME"]

Note that, the “CONTENT” is the content that this QR code directs to. It can be any text as you want or even a URL link to a certain page. The content will be converted to a special QR code automatically. The “size” is where to set how large the QR code is shown on your web page and should be in pixel. The default one is 120×120 pixels. And then, give this new QR code a proper ALT text and class name.

If everything gets ready, insert this shortcode in anywhere as planned and present it through any text if needed. To help you take a good use of QR codes, we would like to show you how to use QR codes for different purposes.

How to Use QR Codes for Different Purposes

The following tips are especially made for readers who do not set clear objectives to use OR codes. In general, QR codes can be widely used in website site security improvement, clickable link integration, App installation, and so on. Read through those tips in list and that is shown in details.

Enable a Secure Payment Environment

Using QR code with the purpose of improving the security level of payment is great for e-commerce websites. Before everything, you should make your shopping site mobile-friendly and enables customers to sign in on their mobile devices at first. And then, generate a QR code on the payment page, which directs to a redemption page automatically and make the payment into effect in real time.

App Download & Installation

website security improvementIf you are running an App website and wish to encourage users to download applications on their mobile devices in a simple manner, then you should attach a QR code to each application. When scanning a given QR code, users are directed to the download page for respective App, and then they can finish installation within a few seconds. It is also a good method for webmasters who develop a mobile phone client for their sites.

Website Security Improvement

QR code is regarded as one of the most practical methods for enhancing website security, for which enables two-factor authentication on the login process. You can generate specific QR code for each visitor when signing in your site and the trusted one will get a QR code. When scanning the given QR code, users will get a unique verification code on mobile devices and they are able to log into successfully if enter the right code in the field. In this case, there is no chance for hackers who intend to attack your website.

Links to Downloadable Files

The links to certain downloadable files, like PDF, audio, map and video, can be generated to QR codes for the convenience of loading and storing on mobile devices. That is an effective method to arouse visitors’ interests and encourage them to go back your website to get more resources if needed.


Lucy has been a very experienced SEOer, technical writer, web developer, c# developer since 2002. Now she owns a startup in San Francisco, CA, focusing on running a couple of blogs to share knowledge and experience with global readers and deliver exceptional results to global sponsors by leveraging the power of Internet.