Anyone who runs a website bound to know some knowledge about SEO. However, different websites need to use different methods to promote their ranking place in search engines. As restaurant and hotel websites can only offer service in local places, attracting visitors all around the world has little help to their businesses. To solve the problem, there is a new term – local SEO that focuses on showing results based on the researchers’ present location.
In the past few weeks, we have introduced many useful tools and practical SEO tips to help webmasters boost website organic SEO. Now, considering the needs for local businesses, we conclude some suggestions for how to do local SEO, especially for restaurants and hotels to bring more traffic.
Create Pages for Local Places
Before doing local SEO, the first step is to build local pages for major search engines like Google. Visit here to get started. Once you entered the site successfully, all you need to do is just filling in all the information about your business including phone number, opening hours, location, and so on so forth. Then, you’ll be set with an account.
Classify and Optimize the Pages
Now that you have got a local page, the next thing is to make it attractive and unique. Firstly, you need to make everything related to your business clearly, for example, what kind of service are you offering, the detailed place information, opening hour from xx to xx, as well as phone numbers. After doing these, the next is to choose a category for your business to optimize local search. Some local search engines present several choices for you to choose a category for the business to help them understand what your business is for.
After doing all the preparation work, you are to beautify your pages and the commonly used method is to add pictures on the page. These photos need to have high quality and proper size, and of course, they need to have a close relationship with your business. For instance, you run a restaurant, then; you’d better take photos of some delicious, beautiful specialties. In this way, visitors can have an overall impression about your restaurant at first glimpse of the website.
Most search engines put content into the first place, and that is why we always say the content is the king. The first part you need to pay attention to is keyword that should be neither too dense nor sparse. Besides, the keywords need to be accurate and have high monthly search. For example, you run a Chinese restaurant in Los Angeles, then; the keyword needs to be Los Angeles Chinese Restaurant. In this way, when people in Los Angeles search for Chinese restaurant or restaurant, your website is going to appear in the search result.
However, keyword is not the only thing matters in content, and another essential part is interlinks. The practice is extremely beneficial because on the one side, it elevates a website ranking position in search engines and on the other side; it attracts and leads people to your other posts. However, bear it in mind that those interlinks need to be highly relevant, or the outcome will be just on the contrary.
Boost SEO with Google+
You may have noticed that there is a Local option in Google+, therefore, everyone can make use of the function to boost website local SEO. Verifying your business in Google+ ensures that your site appears in Google Maps in a proper way and at the same time increases the chances for your site being presented in search results.
Therefore, you need to take good care of your Google+ profiles, adding pictures and so on so forth. Note that you’d better publish pictures that are related to your business. Besides, website managers can also purposely develop followers that are in the same geographical circle with them. In this way, site owners not only boost their local SEO, but also their business.