Keyword, a fundamental part of search engine optimization, is important for getting success on online marketing. Visitors use keywords to search for something they need and the search engines present relevant web pages in the search engine result pages based on keywords. In a word, it has an essential effect on websites and online business, for increasing the search ranking, visitors and conversation rate.
Therefore, keyword research becomes an essential part of online marketing and website promotion. In the following, we carefully guide readers to do keyword research for WordPress blogs, to write compelling content that is favored by search engines as well as audiences. As a result, you can easily drive a lot of organic traffic for your website.
What is Keyword Research?
Keyword is the most important part of a post, which clearly shows the internal structure of your content. keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when they conduct a search. In order to find proper keywords for your topics, you need to keep the following tips into mind.
Start From Your Website
It’s not easy to choose quality keywords for a WordPress post because you need to consider the popularity, competition, types, density, and more.Before choosing a proper keyword from the vast sea of words, you should make sure the keywords are relevant to your content and business. As the content is the king of online marketing, the keywords should highly summarize your content and reflect your focus.
For example, we introduce the tips to choose right keywords for WordPress posts in this tutorial, so we set the keywords as “choose keywords for posts”. On the other hand, if you write a promotional article for products, you may set the keywords as the product name or usage, and so on
Once you have determined the keywords of your website, your content should focus on the keywords as well as the similar keywords. So choosing keywords based on the website name and business name, type, field, and something more, you can exactly focus on the content that the target readers want to read.
In addition, if your website is already full of content, you need to know what keywords and keyword phrases your existing web visitors are using to find the site. Generally, Google Analytics can help you much on this aspect. Log into the Analytics Dashboard and go to the Traffic Sources Overview page, you can see a list of keywords visitors are currently using to find your website, from which you can learn about the most common used keywords and write something about them.
Study the Competitors
After learning about yourself, you can focus on the competitors. If your website is relatively new, and competing against some powerful websites with a lot of visitors, you generally should not target the same keywords they used. As they have already established themselves with a good search ranking in the result page, it is hard to build something better than them. However, if you use some keyword phrases where your competitors are weak, it’s easy to get a good ranking in the search result page and still drive plenty of visitors.
Not Too Broad or Too Narrow
When choosing keywords, you should take the scope into consideration and don’t choose the keywords that are too broad or too narrow. If you choose the keywords with a wide range of topics, it’s easy to write an article with very empty and generality content. For instance, if use “WordPress” that includes many aspects of content like themes, plugins, web hosting, beginner’s guide, SEO, and so on, you will be difficult to write a comprehensive post.
However, it’s hard to write an enriched post if you choose the strict keywords with very narrow topic. To choose the right keywords, you should carefully think about it, not too broad or too narrow. Besides, you need to be good at this topic and are able to write an in-depth post.
Consider Long Tail Keyword
Keyword is divided into short tail keyword and long tail keyword, which are classified according to the number of words. In general, if people want to search the related information of some aspects, they may just search with one or two keywords. However, if people go to Google with a question or specific problem, they may search more detailed content. So we need to pay attention to the length of the search term.
- Short Tail Keyword – consists of 1 or two words. Each of short tail keyword brings a huge amount of traffic but comes with less quantity. As most of the webmasters like to use short tail keywords, it also leads to very strong competition.
- Long Tail Keyword – consists of 3 or more words. Each of long tail keyword gets less traffic. However, it has larger quantity and comes with less competition./li>
So, if you are very good at the topic and familiar with SEO, you can pick up short tail keywords and write some quality content. On the contrary, you can choose long tail keywords and write a post for high ranking in the SEPRs, which also brings you much traffic. For most people, it is better to pay more attention to the long tail keyword to rank for many different and specific keywords rather than focusing on the general short keyword.
All About Content
No matter which kind of keyword you choose, you should first pay attention to the content. Only high quality and valuable content can get good ranking in search engines and be preferred by visitors. Without quality content, the website cannot get a good ranking or drive a large number traffic no matter how good a keyword you choose. You should write something correct, smooth, no grammar mistakes, etc. Most importantly, keep the content keyword-relevant.
Do Keyword Research
The above tips are all based on your subjective judgement, now you can do keyword research and objectively select the right keywords. There are many keyword research tools available online, and you can make use of a reputable one to find effective keywords. Besides, we have written a detailed tutorial to introduce how to do keyword research.
For example, we search for “WordPress hosting” and get the result as the following screenshot.
Based on the keyword research, we can get a list of keyword ideas. For each keyword, we can learn about its avg. monthly searches, suggested bid, trends, competition, and more. By contrasting some similar keywords on these aspects, you can easily find the right one for your posts.
Use Keyword Tools
As well, you can get some advice from the keyword tools which make qualified keyword discovery a cinch. Below are some common tools you can use for keyword search.
- Google Keyword Finder is a free keyword tool at Google AdWords which is used for keyword and key phrase research. Besides your phrases, the tool lists other relevant phrases. You can optimize one keyword and combine with other relevant words to increase the likelihood of your search phrase to generate traffic.
- Google Trends is a great way to find out whether a search word you are thinking about is trending up or down over the time. So you can avoid some outdated keywords but focus on something with the keywords which are concerned consistently.
- Google Hot Searches is another tool which shows the recent interests of people who are in a country. So you can easily to write a post about the recent hot topics.
Here, we demonstrate how to use Google Adwords wisely as below.
How to Do Keyword Research with GoogleAdwords?
By knowing the targeted keywords and properly using those keywords to optimized WordPress blogs, you can easily write compelling content that is welcomed by search engines and targeted visitors. For this purpose, you are required to do keyword research for your topics so that you can drive as many searchers as possible to visit your post.
To do keyword research easily, you can utilize the best keyword research tools we have introduced in this post. In the following, we just take Google Keyword Tool as example, to guide you to do keyword research with ease.
Log into your Google AdWords account, find the Keyword Planner under the Tools, you will get the following options.
Here, you are able to search for new keyword and ad group ideas, get search volume for a list of keywords or group them into ad groups, get traffic estimates for a list of keywords, and multiply keyword lists to get new keyword ideas. For WordPress bloggers, it’s important to search for new keywords.
Sometimes, you may confuse that which topic visitors are interested and what to write. In this case, you can search for new keyword. Enter your product or service into the field, and then you are optional to set your landing page, product category, and targeting language. At last, click the bottom blue button to get ideas.
For example, we are going to search for some topics about WordPress hosting. Finally, we get results as the following.
At present, we get a list of keyword ideas. In addition to the search terms, you can get a series of relevant keywords, and learn about their avg. monthly searches, competition, suggested bid, and so on. By longitudinal comparison their monthly search and competition, you can easily pick up the keyword for your topic.
In general, we suggest you to pick up the keywords that have large monthly searches yet with low competition. If you choose a high competition keyword, it is hard to write a post to rank well in search engines.