With the development of Internet and social networks, online marketing is increasingly popular among companies and businesses. No matter local stores or large global corporations, they are expecting to build a brand online, by which they can get a lot of opportunities and touch customers all over the world.
However, it’s not easy to build a brand online as no one has heard or seen you in realistic, and there are millions of competitors worldwide. Thus, in order to help people build a brand online successfully, we sum up the top tips in the below, which tells readers how to set up a website and appealing visitors’ attention.
Top 1: Build an Official Website
To build a brand online, you should first build an official website for your brand. Only with a website online, you can start to promote your brand on the Internet and touch visitors all over the global.
However, it’s not an easy thing to build up a professional website for your brand. First of all, go to sign up a domain name related to your brand, products, or services. Then, you need to purchase a reliable WordPress hosting to maximize site performance, which is essentially important for your SEO ranking and user experience. In addition, you should customize the site appearance with creative themes, to make the brand unique and attractive. If necessary, you can install some powerful plugins to extend the functionality.
If you are still confused for the website installation, you can follow the below guides to build a stunning website.
- How to Create a Blog with WordPress?
- How to Build an Online Store with WordPress Hosting?
- How to Build a Company Site Using WordPress?
Top 2: Start a Blog on Official Website
For many business websites, they only build some main page to introduce the company details, showcase products and services, and display contact methods. However, with little content and images, your site is hard to get a good ranking in the search engines, which leads to little people will know and visit it.
In this case, we recommend you create a blog on the official website. You can regular publish some posts about your activities, promotions, industry news, new product releases, and so on so forth. Thus, you can gradually promote your brand in the posts with an un-annoying way. As a result, not only your site get good ranking in search engines, but also your brand is preferred by customers and visitors.
Top 3: Integrate Social Network with Website
Nowadays, social networking is increasingly popular among users worldwide. Actually, it’s also a good way to promote businesses. By integrate your social network accounts with the website, you can easily market the side and brand among your audiences.
First of all, you can install a social sharing plugin on the website, giving visitors’ the ability to share your content to their audiences. By this way, you can easily promote your brand among your audiences and their friends, with a lot of possibilities.
In addition, you can build a business page on the social network, which is specialized for business marketing on social networking. For example, you can create Google+ Brand page, Facebook Brand Page along with your personal account, add a Twitter Follow button, and then promote the brand page among the audiences of personal account. Also, you can learn how to get more Likes and Followers on Facebook.
Top 4: Offer Online Support
Many people only focus on the products and brands marketing. However, they forget to offer online support for confusing customers, who are always your potential customers and can be loyal to your brand if you solve their problems in timely.
Therefore, we suggest you to provide instantly online support on the official site, offering help for customers and other people who are in troubles. You can achieve this goal by using Twitter, support ticket, live chat or telephone.
Top 5: Interact with Customers and Collect Feedback
Interacting with customers is a great way to stay in touch with customers and listen to their voices. So, in order to build a brand online successfully, you’d better start some activities and allow visitors to involve into them. Then, you can also collect the feedback of customers.
For instance, you can create an online survey to collect the suggestions, or you can hold a voting to select the product design, even you can start some competitions with prizes. As online visitors involve into these activities, you can quickly promote your brand among them.