With the aim to get more traffic, one of the SEO tips is to set about the optimization of keywords. But you cannot be blind to the proper use of keywords during the process to optimize your website. Otherwise, keyword stuffing will be an issue ahead of you. Focused on why and how to get rid of keyword stuffing, this article will benefit our readers who have the desire for higher rankings in SERP.
Why Get Rid of Keyword Stuffing
Keyword stuffing, one of the Black Hat SEO techniques, is considered to be unethical. It refers to the integration of many irrelevant words and phrases into your content. Though this technique works in a short term, it will result in the penalization from search engines. Having created a solid team, they never stop the steps to look for website owners who abuse keywords. Websites which adopt this tactic to manipulate their rankings will be added no value.
The direct influence keyword stuffing has is to deliver a poor user experience. It is a fact that website owners can reduce the bad influence through the hidden keyword stuffing. But this cannot fool search engines which can still detect it and will lower the rankings. Take a close look at the typical examples Google gives to keyword stuffing.
- Lists of phone numbers without substantial added value
- Blocks of text listing cities and states a webpage is trying to rank for.
- Repeating the same words or phrases so often that it sounds unnatural, for example: We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at [email protected]
Basically, the degradation of website ranking will bring you a great loss of traffic, because the content is located at the end of search engine results. However, the most consequences must be that the websites are on the blacklist of search engines due to the extreme level of stuffing.
Therefore, website owners should be cautious about that before the use of keyword stuffing. It is wise to have a broad long-term vision for the future of your website. Compared to keyword stuffing, these SEO guidelines are more helpful for the improvement of your rankings.
How to Get Rid of Keyword Stuffing
In fact, you should avoid the misunderstanding that keyword is of no importance to your website. With the proper use of keyword, you can not only avoid the dangers of keyword stuffing but also improve your SEO rankings without the violation of the rules. In the following, we will give you a right guidance toward how to get rid of keyword stuffing.
Effective keyword research
Doing effective keyword research is the first step to find the right keywords with relevant to your business. SEMRush is a recommended tool which will give you much useful advice for the selection of keywords. In the meantime, you are allowed to create a pool of primary and secondary keywords. With the use of high value SEO keywords, things will be easier to boost our search engine rankings.
Control keyword density
The next thing is to figure out the proper frequency of keywords in each webpage. Under normal circumstances, 2-4% keyword density is believed to be safe. In other words, you should control the keyword to less than 10 times when editing an article with 500 words. Remember that the overuse of keyword will do harm to your website. In the market, there are some useful keyword density calculators available for you to optimize your keyword use.
Replace keyword with related words
Indeed, this is possible to set up a workaround to avoid keyword stuffing. What you can do is to replace keywords with related words. On one hand, the keyword density can be controlled within a certain range. On the other hand, the user experience will remain good with the natural words in the natural order.
Having related words on your content gives search engines a good impression on your creativity to come out valuable content. The destination is to benefit your readers rather than to trick them. So they will show their preference to websites which implement synonyms of the keywords.
Content is the king
SEO keywords can work well with the combination of quality content. In the process to come out an article, the keywords you are going to use should be added naturally. What you should keep in mind is to better serve the readers on your website and not to trick search engines.
It is not an easy task to make SEO optimization. Throwing keywords around your website is unacceptable for both readers and search engines. From now on, have a clear idea what damages keyword stuffing will bring to your website and how to get rid of keyword stuffing.