Once publishing a new post on the website, webmasters aspire to get searches as soon as possible. However, for many beginners to Google indexing, they are always asking why Google cannot index their newly published posts as expected. There seems to be no idea on how to work it out. As thus, we make a guide to explain how Google indexes a blog and then list some simple ways to get your new posts indexed by Google quickly.
How Does Google Find a Web Page?
Before starting to optimize your new blog posts, you are required to learn how does Google Search work and how does Google discover a web page. In brief, that is carried out in three steps, in terms of crawling, indexing and serving.
Step 1: Crawl the URL of new web page. Google fetches the newly updated by using Googlebot, which is a web crawling bot developed by Google. It is also called Google Crawler. The crawled pages are included in a searchable index and that will be indexed by Google search engine. However, if a page is blocked from Googlebot, it cannot be indexed by Google.
Step 2: Index crawled pages. After collecting the newly updated pages in an index, Googlebot gets started to compile all words included in the collected pages. The words would be sorted into different categories and stored in the Google Index. When users type any words in the search bar, the pages that match the users’ queries will be included in the search results page.
Step 3: Serve relevant searching results. Once entering a query in the search bar, Google tries to seek all matching pages out from the index and lists the most relevant web pages on the search engine result page. The web pages with high matching rate and high-quality content will be ranked on the front of a results page.
Tips to Get New Blog Posts Indexed by Google Quickly
Obviously, there is no way for users to search for a post that cannot be crawled and indexed by Google. Such blog post stands no chance to get more traffic. To avoid such embarrassing situation, we list the following tips for reference, which are designed for an optimization of new blog posts or sites so as to get the newly updated web content indexed by Google in the shortest time.
1. Create an XML Sitemap on Your Website
An XML sitemap collects all web pages of your website in an XML file, which lets Google know the website organization and the relevance between each page clearly. That makes the listed web pages more likely to be crawled by Googlebot or some other crawlers. This method is especially great for new website or blog.
It is necessary to create an XML sitemap on your site so as to allow Google to fetch your newly updated page effectively. To simplify matters, we suggest you to pull the job off by means of a WordPress plugin. The Google XML Sitemaps, WP Sitemap Page and PS Auto Sitemap are recommended here. Those plugins help you create an XML sitemap in an easy manner and include rich features to customize the sitemap.
2. Pay Close Attention to Keyword
Since the web page is crawled, all words included in it are sorted and stored in Google Index. The words with high search volume are more likely to be searched by users. Before writing a post, you are required to include some high-traffic search terms in it.
Look for High-Traffic Search Terms
The best tool to find out the words with high search volume is Google AdWords, which lets you into the most popular keywords easily. Log into Google AdWords and select Keyword Planner from Tools. Search for target keyword by using a phrase and select the phrase with high monthly search on average.
Add Keywords to Post Title, Content, Image Alt Tag, etc.
After getting the keywords with high monthly search, you should take a good use of keyword SEO strategies thereby increasing the probability of a post being searched by users. Include the keywords in post title, page URL and post content. If there are some images included, the image ATL text and title should also include keywords so as to allow search engine robots to understand and fetch this image.
Use WordPress SEO Plugin
To be clear about the SEO grade of a new web page, you’d better install a SEO plugin on website. The WordPress SEO by Yoast is recommended here. Upon activation, a WordPress SEO by Yoast section would included in the text editor, which requires users to enter focus keyword, SEO title and meta description.
That also indicates the keyword usage in article heading, page title, page URL, content and meta description. The more the keywords included in this web page, the better the optimization is. In addition, the Page Analytics function makes it clear on the keyword density, readability, use of outbound links, and so on.
3. Write High-Quality Content
Google hates low-quality content. A web page full of low-quality content will never be ranked on the front search results page. Google releases Google Panda, a search engine ranking algorithm, to penalize webmasters running thin sites. That decreases the ranking of a site with too much duplicated content, copy issues and grammar mistakes.
To avoid such embarrassing situation, you should learn some essential writing tips thereby improving the content quality effectively. Make sure that the post is original and readable. Note that, each post should include more than 400 words.
4. Get Quality Backlinks
Get quality backlinks and make the new blog post accessible on other websites or web pages. Since you get a backlink to this new blog post, visitors can access to it by simply clicking the anchor text. Also, that makes the new blog post more likely to be crawled by Googlebots. Some simple ways listed as below can help you get quality backlinks.
Guest Blogging – Guest blogging refers to a method that allows webmasters to publish a post on other sites and include a backlink to their own sites in the guest post. If visitors are interested with the anchor words, they would like to click it and access to the linked post.
Share Blog Post Link to Social Networking Platforms – Share the new blog post URL to some popular social networks, like Google+, Facebook, Twitter, etc. Also, display a brief introduction of this blog post to arouse followers’ interest. In this way, readers are more likely to click the given link and then get more information about that post. Below is an example of sharing new post on Google+.
Leave Comments on Forums – Search for the questions related to your new blog post through some popular forums. And then, give the question a reply and attach the blog post URL to your answer. That encourages questioners to get detailed answer from the linked post.
Use Internal Links – Internal link tells Googlebots to crawl a specific web page within the same domain thereby ranking it on the front page of search engine easily. Embed the new post URL to other relevant posts naturally and add proper anchor text to the link.
5. Take a Good Use of Ping Services
Ping is a popular method used to get a website or web page indexed by search engines faster. That notifies Ping Server of any updates on your website by sending an XLM-RPC signal. Some free ping services are available for you to let search engines know the new blog post, like Ping-O-Matic, PingIn, Ping Gates, and so on. You just need to ping the post URL to a search engine by using any ping service as needed.