As one of the most widely used photo-sharing platforms, Pinterest now has been utilized to drive traffic by a lot of webmasters all over the world. According to the survey carried out by Shareaholic since January 2012, this social medium has become a referral traffic giant, achieving better stats than Google Plus, YouTube and LinkedIn combined.
Now, you might be wondering how to use this popular website to promote your WordPress website. In the following, we have listed some top useful tips concerning about Pinterest marketing, with which you can bring the popularity to your site with ease.
Before learning these tricks, you’d better make sure that you’ve already had a Pinterest account. If you don’t have one, simply sign up with it, using your e-mail address, or account for Google Plus, Facebook, and Twitter.
Pin Content from Your Site
Always bear in mind that your ultimate goal of using Pinterest is to drive traffic to your website, so you have to pin from your site as often as possible. We have found that many pinners simply share images that are searched from some third parties, and some others even repin the most popular content with no originality. To be honest, these actions can add no benefit to your promoted site as there is nothing related to your content.
To make your information eye-catching in front of people, you can create a board with the same title as that of your website.
For instance, if your site is mainly about WordPress related tutorials, then name your Pinterest board as WordPress or something relevant. Don’t forget to add the description with some attractive, informative, and meaningful words.
After creating the board, you can add a pin from your website or your computer.
After picking your targeted image, remember to add the related description and URL that links back to that specific post. Note that the description must be insightful, meaningful and keyword-rich, and the URL must link to the right page.
Create Tutorials and Teaser Content
Generally, people have more interest in tutorial and teaser contents than some simple images, and this kind of content triggers a 42% higher click through rate than the common pin. After all, people love to learn, and would like to store and share the useful information. In this circumstance, you’d better think about what your audience need, create related post, and make some pins for it.
In addition, we highly suggest you pinning some teaser content with some attractions. You are not teaching people anything, but arouse their curiosity to go to your website for further information.
Create Original Pins
As researched and investigated, 80% of the pins on Pinterest are repins. And people just log into Pinterest, look for some popular images, and repin them. They don’t actually go through the Internet to find something new to put on this platform. If you are just like these people, then you are hardly to have a virtual army of people waiting to share your images and get you exposed to tons of pinners.
Pay attention to the red rectangle part in the following image. If the number is too high, you’d better pass that image and never pin it.
Focus on Fashion
The last trick about Pinterest marketing is to pin with some trending topics within your niche and industry. After all, people are more willing to visit something new, instead of the old information that has been repeated for many times by some other people.
There is a search box in the left corner of Pinterest, with which people can discover pins by entering some keywords. Therefore, you’d better spend some time to figure out the latest trending, and incorporate related words to the description of both your boards and pins.