AMP, or Accelerated Mobile Pages, is the open source initiative launched in 2015 by Google. As more and more online users now choose to browse websites using their smartphone or tablets instead of the desktop computer, this project is used to ensure the faster and better reading experiences for these mobile users. Enabling Google AMP in WordPress is easy, so it used to be a trend in the past years. But now, we have found that some large and content-rich websites are likely to disable it. In the following, we’d like to introduce the reasons for doing so and the steps of how to disable Google AMP in WordPress.
Why to Disable Google AMP Project
It seems great. However, as researched among those who disable this project, we have found that there are some drawbacks of Google AMP.
- Drop of conversion rate – Just because that the Google AMP will hide your sidebar, navigation menu, the related content area, header and footer sections, people get few chances to move to another page of your site. This leads to the huge drop in the conversion rate.
- Almost no user engagement – Besides reading your content, it would be better for users to engage and interact with your website. But Google AMP removes these chances by hiding your social profile, comment section, rating system and many more.
- Lower page views – The low conversion rate leads to the lower page views on the mobile devices. In addition, there is a Close button available on the top of the mobile screen. This will discourage people from continuing visiting your website, but return to Google search instead.
Should You Enable or Disable Google AMP in WordPress
It is true that this project may result in some disappointed results. However, if your website is content mainly, you cannot deny that Google AMP can benefit your website. In this case, we highly recommend you to enable this feature for some months and keep a close monitoring on your website running. If you find some negative influences, you can disable it for the whole site or just for some specific posts. After all, Google will not punish you if you do not use this project.
Disable Google AMP for the Whole WordPress Site
To disable this project for your entire WordPress site, you can follow the below 2 steps.
Deactivate and Uninstall Your Google AMP Plugin
Generally, to enable the Google AMP support to the WordPress site, most of you will use the WordPress AMP plugins. In this case, to disable this feature, you firstly need to deactivate the related plugin from your site.
For this, you simply need to navigate to the Plugins section of your admin panel and find your target. Here, you should click the Deactivate button, and then, hit the Delete button.
Set Up the URL Redirects
The first step already removes the Google AMP feature from your website. However, if you have used this project for a while, you also need to set up the redirects. After all, Google AMP will cache your contents in its index so as to showing the AMP versions of your pages in the searching results.
For this, you just need to make use of the Redirection plugin to redirect the AMP URLs to the non-AMP ones.
After the plugin installation, you should click the Tools > Redirection button. From the Add New Redirection section, you should enter the source URL and the target URL just like the below example. Here, do not forget to replace “yourdomain” with the domain name of your site.
Note that you have to tick the checkbox of “Regex” and choose “redirections” as the group option. After clicking the Add Redirect button, it is done.
Or, you can edit your .htaccess file to disable the AMP function. This option is suitable if you do not want to install the extra plugin.
Disable Google AMP for Some Specific Posts and Pages
It is possible that the Google AMP project is not friendly for some of your blog posts or pages only. For instance, some of the pages may contain the submit box, attractive buttons or required fields. If so, there is no need for you to disable this project for the whole site, but for those special pages only.
Here, you can consider the installation of the AMP Customizer plugin. With it, you can get plenty of possibilities to customize the output of the AMP project. For instance, you can display the featured image for the AMP versioned content, as well as changing the header background, text color, content width and many more.
The most importantly, you can enter the editing screens of the posts or pages you want to disable the AMP feature and click the Yes checkbox in the Hide in Google AMP meta box.