As more and more people are flooding into the Internet to set up their own websites or personal blogs for expertise showcasing, money making, daily life recording, and contact expanding, the competition in this field is fiercer than ever before. In this case, many of our readers have e-mailed us inquiring about the best online marketing strategies for their websites. In the following, we have listed the best 10 tips helping people make their sites competitive easily and effectively.
Focus on One Niche
We have found that may webmasters simply catch the latest trending blindly, but fail to figure out that whether these hot topics are in the same niche or not. To be honest, having the content of some other industries is disastrous, especially for those professional or topic-specific sites. For instance, if you publish a post about a famous movie review in a scientific website or online store, people may feel confused about your expertise and doubt about your professionalism.
Pay Attention to Hot Spots
No one is interested in a topic that has been discussed and published by many webmasters for many times, even if the content and perspectives are not the same. After all, people like new stuff. In this respect, you need to figure out the hottest spot within your field, and try to come out something unique and different from the existing posts about this topic.
In fact, a popular keyword is more likely to be searched by search engine users than some common ones. This means your opportunities to be found by people all over the world can be large if you publish a quality post with the topic that many people are interested.
Keep in Touch with Readers
You need to always bear in the mind that the audience is the most important part for your websites. This means you need to know what they want ultimately and write the content accordingly. If you come out the articles that cannot arouse their interests and intrigue them to read, then they may leave your site and no longer support you.
In this circumstance, you’d better keep in touch with them, especially your loyal readers, to figure out their interests. One of the most effective and easiest ways to do this is to open up the comment section, with which readers can leave their opinions on what you have written about. In return, you can know how people view your website according to these meaningful words.
Have a Fixed Writing Schedule
Having your website updated in a regular interval is pretty important. This can show your determination to run your site uninterrupted, and can add new content to attract readers effectively.
Many of our readers are confused about what the best writing schedule is. In fact, there is no standard answer. After all, the writing competence and speed vary significantly among different webmasters. Besides, people may encounter the writing blocks sometimes.
If you are a newbie and feel hard to decide the schedule, we highly suggest you publishing new posts 3 times a week. To be honest, this is a simple task that can be completed successfully even for some busy webmasters.
Decide the Good Post Title
Generally, people decide whether to read your content or not by analyzing the post title. If the title is meaningless with no bright spot to pique readers’ attention, then they may pass your post to find something more attractive. We have already introduced some useful tips concerning about how to come out a good post title. You can read this tutorial to get some inspirations.
Make Use of Keywords
This is a SEO strategy helping your post to be found by people more easily. Generally, search engines will place the posts that are relevant to people’s enquiries in a high place. The correct utilization of keyword can increase the level of relevancy significantly. Note that you can never overuse this strategy as this may be regarded as the Black Hat SEO, thus your site might be punished by search engines.
Create Quality Content
This is the core ingredient for any successful and popular websites. After all, people who visit your website are aiming to find the information they need. If your content is boring or meaningless, you will feel hard to retain existing readers, let alone to attract potential traffic.
Pay Attention to Search Engine Optimization
Without doubt, the more SEO-friendly your website is, the higher ranking you can get. In order to maintain the impartiality of the ranking principle and encourage the White Hat SEO methods, all the major search engines like Google, Yahoo, and Bing have constantly modified and updated its algorithm. This means you need to keep in pace with these changes, and adapt your marketing strategies accordingly.
Join in the Social Sharing Groups
At present, there are a lot of popular social sharing sites that include Facebook, Twitter, Google Plus, Pinterest, Tumbler, and many more. Due to their tremendous popularity among Internet users, they can be regarded as the best platforms for website marketing.
If you are active in these platforms and promote your websites unceasingly, then the traffic of your site can be increased magnificently. To do this, you can refer to these social media marketing tips that are come out by our professional editors.
Interact with Peer Sites
Having a constant interaction or communication with the peer webmasters who are within the same niche as you are is very useful for website marketing. This is because the readers of your peers are very likely interested in your content, and become your potential visitors.
In addition, by communicating with them, especially those who have done a better job than you, you can learn some advanced methods to market your site online effectively.