As one of the most popular and widely-used search engines, Google has released a lot of useful SEO tools for webmasters to optimize their websites. After all, with the fierce competition among countless websites on the web, site owners need these tools for search engine optimization. Thus, they can get their websites rank highly in the searching results and achieve a better online visibility.
In the following, we have listed the collection of the best 10 options, with which users can set up a SEO friendly website with ease.
Google Keyword Tool
The keyword is a specific word or short phrase that describes the main topic of your content. A proper keyword cannot only help readers understand your thesis statement easily, but also attract searching spiders to crawl your post effectively. With this tool, you can decide the most appropriate one for your specific article with little efforts.
You only need to type a word that relates to your post tightly, then this tool can come out a list of similar keywords that have been searched by many people for many times, along with the statistics of monthly search, competition level, and advertising value.
This is a website tracking tool that allows webmasters to keep pace with the site traffic tightly. With it, website owners can know clearly how many visitors have browsed the sites every day, what these people have done with the content, and how they enter the website. In addition to the detailed audience information, webmasters can also know the conversion rate, page loading speed, and the best publish timing.
Google Advanced Image Search
The graphical component is one of the most important ingredients for any posts, for it can add great diversity to web content and relieve the eyestrain of readers to some extent. This tool is every useful for people to find their favorite images with ease. They can search by adding some related words, and narrow the choice by deciding the size, color, aspect ratio, format, and many more. To be honest, this tool can save people a lot of time and energy for image searching. Besides, all the results are totally free of charge.
Google Webmaster Tools
Just as the name suggests, this tool is an online service offered by Google for webmasters. It helps users check the indexing status, optimize the site for better SEO, set the crawl rate, figure out broken links, set a preferred domain, and many more. Thus, users can know whether their sites are healthy and Google friendly, and can improve the site according to the diagnostic results.
Google Website Optimizer
This is another user-friendly website optimization Google tool, helping webmasters test website content easily. Thus, they can increase page views and improve the reading experience easily. This tool leverages the power of multiple advanced technologies that test all the elements existing as HTML code for the webpage, such as fonts, headlines, images, and calls to action.
It is important for webmasters to know the current trending on the Internet, so they can write around the hot topic to pique readers’ attention. To achieve this goal easily, Google Trends is very helpful. It is an online facility that shows how often a particular term is searched across various regions in different languages around the world. With it, users can get a clear graph that comes with both horizontal axis and vertical axis, showing time ranging and searching frequency of the item respectively.
Google Ad Planner
Renting the advisement section is one the most commonly used ways for webmasters to make money online, but how to carry out this method effectively for the maximum benefit? Google Ad Planner can deal with this annoyance. With it, users can know the best ad placement on their websites, decide the best budget range, choose a proper advertising keyword, and calculate the bid with ease.
This is an analytic tool for SEO in Google Chrome, helping webmasters optimize and promote their sites for better SEO. It shows up webpage ranking, Alexa, and many other SEO parameters; highlights nofollow links and text density; checks and compares URLs. Thus, users can get a wide range of information about the site from various aspects, thus improve the site in a right direction.
Google AdWords Traffic Estimator
This tool can help webmasters estimate the value of a particular keyword for advertising. With it, users can know the keyword competition, monthly searching count, and suggested bid. If the result is not satisfactory, users can choose from some alternatives by clicking the keyword groups.
Google Insights for Search
This tool offers a Google service similar to Google Trends, providing users with an insight into the searching trends in Google search engine. Offering a visual representation on the country map, it allows webmasters to know the regional interest easily. Besides, users can narrow down the choices simply by choosing categories.