At present, making money via the internet has become more and more popular among both beginners and experienced webmasters. However, attracting advertisers is challenging as the competition is so fierce. Even if you have a quality site with fixed daily traffic and unceasing growing, it doesn’t mean you can make as many advertisers bid for your site as you want. After all, there are so many other sites in your niche, so advertisers can choose the most cost-effective one after careful comparison.
In this article, our editors have introduced some useful tips, with which you can attract advertising on your WordPress site with ease.
Get a High Traffic
Without doubt, advertisers only prefer famous sites with tremendous traffic; otherwise their chances to be viewed and known by a lot of people are limited. Generally, the statistics of daily page views is the first thing they ask, even before the price. Therefore, to attract advertisers, one of the most important actions you need to take is to achieve a large reader base, with a view to telling advertisers how popular your site is. If you succeed in this aspect, then you can retain existing and attract potential advertisers even if you have raised the price tag.
We have generated a lot of posts concerning about how to improve site popularity in terms of content creation, hosting selection, overall design and layout, search engine optimization, and many more. Thus, you can go over these articles for valuable suggestions, but the key is to achieve impressive statistics; otherwise advertisers don’t feel your website is worth investing.
Be Careful about Price
Everyone loves discounts and promotions, so do advertisers. Thus, you can give advertisers a cheaper price if they want to show their ads on your website in the long run. But before you setting the discount policy, you’d better do some market researches to decide a proper regular price. If you set the price lower the actual value, then you may lose profits and credibility you deserve. If you set the price much higher, then you may feel difficult to get ads.
Market Your Site
After being popular among readers, now you need to make advertisers aware of the huge advertising potential in your site. For instance, you can strive every sinew to get a high ranking on searching list, for the majority of advertisers use search engines to find their targeted sites for ads placement. Besides, you can also send emails to companies in the same niche as you for partnership establishing, and include all the benefits and features of your site in the e-mail signature. You can even add your site to advertiser directories, or display an “advertise with me” banner either on the side bar or on the top bar of your site. Everything that can make you well-known among advertisers is worth to try.
Create an Advertising Page
You need to have a separate page that is exclusively created for advertisers, with which they can know all the information about your site, such as the niche, target audience, advertising methods, payment channels, ads placing, banner ad sizes, terms and services, and many more.
Besides, before people deciding to advertise on your site, they must want to know how many returns they can get from the investment. Thus, you’d better showcase the benefits of advertising with you, such as:
- The ads can be shown 24 hour a day and 7 days a week.
- The ads can be reached by the ultimately right audience.
- This site has an impressive statistics of Alexa rank, page visits, PR, and total traffic.
- This site has a large number of followers on Twitter, Facebook, and Google Plus, etc.
Build Professionalism in Your Site
Advertisers love professional sites, so you need to give your site a sense of professionalism. For instance, you can choose a WordPress theme with a simple color combination of white, blue, and black for a professional look, along with an organized and structured layout for effective content display.
Besides, you can also create related posts and display relevant ads within your niche. If you have a high-tech niche site, then you’d better post articles and display advertisements which are relevant to the latest advanced technologies and software.
Once advertisers decide to choose your site as their advertising platform, they may want to contact you at once. Therefore, you need to create a contact page to show the contact methods clearly, such as your e-mail address, Twitter account, or Facebook account.
After you receiving the advertising request, you’d better respond promptly, and answer all the questions with a professional and friendly manner. If people are satisfied with your customer service, they are more willing to buy ad spot from your site.