To run a successful and popular WordPress site requires a lot of times and efforts. You need to keep updating it with the fresh contents, pay attention to the search engine optimization, fight against all the hacking issues, update WordPress core and all the related tools timely and many more. Even so, you may feel hard to get plenty of daily page views and improve your ranking on the searching result pages.
In this case, more and more impatient or busy webmasters choose to buy or inherit a successful WordPress site directly to achieve their personal objectives, skipping the hard process for making the site popular.
However, we have to mention that this practice brings you a lot of responsibilities. In the following, we have listed some essential things you should do after inheriting or buying a WordPress site. Never update new contents right after getting the ownership of an existing site.
Task No.1 – Make the Changes for All the Usernames and Passwords
Once you inherit a WordPress site, the first thing you need to do is to change the old usernames for all the aspects, especially the login credentials for dashboard and web hosting account, control panel, FTP, phpMyAdmin and database. Besides, if the previous site owner also uses some additional services such as the content management system and domain management, you also need to get the right login information and make the changes.
This practice simply makes sure that the whole site is totally owned by you. And no one else can make anything on your website.
Here, we highly recommend you to carry out a phone call with the old owner so that he can explain how things working in detail.
Task No.2 – Update the Contact Email for WordPress Admin
In addition to the password and username, the contact email address for your WordPress admin also needs to be updated using yours. After all, this simply ensures that all the important notifications are sent to the right person. Besides, the update prevents some hackers from changing your login password using the old email address.
To do this, you can log in the dashboard and go to the General Settings page. Here, you can find the Email address section. Simply replace the existing email with yours and save the settings.
In addition, you can do this by leveraging phpMyAdmin. After accessing your account and targeting the right database name, you can find a special table that is named as wp_users. Simply edit it by clicking the Browse button. In the next screen, you can find the user_email column. From its value section, you can change the email address.
Task No.3 – Backup the Whole Site In Case of Any Accident
It is possible that you may get something wrong when changing and modifying your WordPress site. In this case, you need to backup your site and save the latest backup file before making any updates. Thus, if you make some mistakes and break something, you can restore your site back to the normal condition quickly.
In fact, you can find a large number of WordPress backup plugins from the plugin directory, but we personally recommend the Simple Backup one that allows you to start and manage the backup process for your website files, database and FTP storage easily. Also, you can decide the file format based on your needs.
In addition, this plugin allows you to optimize the whole WordPress site and your database by deleting spam comments, removing revisions and auto drafts, optimizing database and many more. These highlights help you better improve your newly inherited WordPress site with much ease.
Task No.4 – Control the User Roles and Their Corresponding Permissions
Different webmasters require different user roles and the user permissions on the site. In this case, you need to control these two aspects based on your needs.
Here, we recommend you to have a try on this plugin. With it, you can update the user permissions of each role simply by checking the boxes of your preferred capabilities. Even, you can add some custom capabilities based on your requirements.
In addition, this plugin allows you to manage those unapproved users easily. From the user pending section, you can choose to approve or deny their applications. For those approved users, you also can update their permissions the way you like.
As for the existing users inheriting with the WordPress site, you can leave them as default if their user role is simply the Subscriber. However, for users who have the roles of Contributor, Editor, Author or even the Administrator, you’d better take some cautions.
Task No.5 – Analyze and Familiarize Yourself with This Inherited Website
You must feel strange right after getting an existing website. After all, it is not the one that grows by your efforts. In this case, you need to go through the whole site to get yourself familiar with it, including the overall structure, the currently used template, the webpage design, installed and activated plugins and their settings, categorization of blog posts and pages, the existing articles, the main niche and many more.
Besides the website, you also need to familiarize yourself with the social media platforms the site already uses, mainly checking the number of followers and the frequency for post sharing.
Then, we highly recommend you to take some notes of what you have learned. Then, make the analysis of the future direction for your site and the social media marketing strategy.
Task No.6 – Clean Your Site for Some Unnecessary Items
After inheriting a WordPress site, you need to make the comprehensive cleaning to remove all the things that you do not need, such as the unused plugins, templates and user accounts. This practice can speed up the page loading of your site to some extent.
In addition, you’d better also check for the errors, bad tools and all the other items that do no good for your website running. Then, clean them out totally.
Besides your WordPress site, the database also needs to be checked. After all, there are many bad plugins and templates that have their database tables left even if they are deleted from your site.
To clean up your WordPress database, you can use the WP-Sweep plugin, with which you are allowed to optimize your database with a simple click. No technical configurations are required. Even, you can optionally remove the unnecessary items for database tables, comments, posts and many more.
Task No.7 – Improve and Optimize the Inherited WordPress Site
Now, you must have an in-depth understanding of your inherited WordPress site and make it totally yours. In this case, you can start running it based on your preference. Here, to maintain the popularity of the existing site, we have listed some common tips you need to pay attention in the following.
- Keep updating your site, for both search engines and your readers prefer the fresh posts.
- Keep sharing your posts on the existing social networking platforms. Even, you can use some new platforms to better market your site.
- Pay attention to website security and try your best to prevent the hacking issues.
- Carry out the White Hat SEO strategies to benefit the online ranking of your site.
- Keep communicating with your readers and gather the feedbacks from them to better determine the growth direction of your site.
- Optimize your site with the caching system for the faster page loading speed.